Today, Hilton announced the winners of the Americas Franchise Owner Performance Awards, the first annual celebration recognizing Hilton owners that have demonstrated their commitment to delivering outstanding hospitality. Twenty-five winners have been selected across five categories, from Ownership of the Year to Commercial Excellence.

“These awards celebrate the owners who bring Hilton’s incredible hospitality to life every day, creating memorable stays and exceptional experiences across our brands,” said Danny Hughes, president, Americas, Hilton. “We know that the work doesn’t stop after a hotel has opened. In fact, delivering outstanding service is what keeps guests coming back, powering strong hotel performance over time.”

Winners were selected for their meaningful contributions to Hilton’s shared ambition of becoming the World’s Best Place to Stay. The awards recognize owners whose hotels consistently deliver for their guests and demonstrate a strong commitment to service and operational excellence.

The Americas Franchise Owner Performance Awards complement Hilton’s longstanding Americas Development Awards, which were announced earlier in April. The Americas Development Awards recognize owners, developers and partners for bringing new hotels to market. Together, the programs reflect the full lifecycle of Hilton’s owner partnerships, from development to the hotel’s ongoing operations.

Click here to view the full list of 2026 Americas Franchise Owner Performance Awards winners.

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Every destination has a story. Sometimes it’s told through history, sometimes through architecture and it can always be found within the delectable food that brings together locals and visitors alike. 

In the latest episode of “Cooking with Chris,” Hilton President & CEO Chris Nassetta arrives in Istanbul, where the newly reimagined and legendary Hilton Istanbul Bosphorus provides the perfect backdrop for a remarkable culinary adventure. Overlooking the enchanting waters of the Bosphorus, this landmark hotel has welcomed guests for more than seven decades and remains one of Hilton’s most celebrated properties. 

The hotel is known for pioneering several F&B-led firsts, from the country’s first happy hour to establishing five o’clock tea as a social ritual.  Inspired by Turkish hospitality traditions, Conrad Hilton introduced the “welcome coffee” at the hotel after observing the custom of greeting guests with coffee and liqueur – a gesture that became a hallmark of Hilton hotels around the world.   

This incredible hotel is teeming with stories, and to get a truly authentic taste of this special place, Chris heads to the kitchen.

Joined by Yannis Manikis, regional executive chef, Hilton, and Leyla Ateşoğlu, demi chef de partie, Hilton Istanbul Bosphorus, Chris sets out to create a dish that Chef Yannis describes as a way to “feel the soul of Türkiye.” The meal combines several beloved elements of Turkish cuisine, including charcoal-grilled lamb chops, smoky eggplant beğendi, fresh yogurt infused with mint and tomatoes seasoned with a mix of the fragrant herbs and spices for which Türkiye is renowned. 

Chris and the talented team of chefs swap stories and work on their culinary craftsmanship as they prepare beğendi, a classic Turkish dish with roots in the Ottoman Empire. Eggplants are charred over real charcoal until their skins blister and their flesh becomes tender and smoky. The roasted eggplant is then blended with a rich béchamel sauce and halloumi cheese, creating a velvety accompaniment for the lamb. 

Flavor and enticing aromas help define this traditional dish, and the result is a plate that celebrates the country’s culinary heritage while showcasing fresh local ingredients and techniques. Like any mouth-watering masterpiece, it’s best when shared. And Chris takes this opportunity to gather and connect with longtime Hilton team members as they celebrate the future of this historic Hilton hotel. 

Want to bring a taste of Istanbul into your own kitchen? Find the full recipe below and experience the flavors of Türkiye. 

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KAUAʻI, Hawaiʻi – Hale Hōkūala Kaua‘i, Curio Collection by Hilton, a lifestyle resort debuting on Hawai‘i’s “Garden Island” later this year, is now accepting reservations for stays beginning Oct. 1, 2026. The property will represent Curio Collection by Hilton’s arrival in the Aloha State. 

“From the moment guests arrive, Hale Hōkūala Kaua‘i will immerse them in the spirit of our culture,” said Jon Itoga, general manager, Hale Hōkūala Kaua‘i. “As part of Curio Collection by Hilton, the resort will offer a distinctive, locally inspired experience rooted in thoughtful design and Hawaiian hospitality. More than a place to stay, it will serve as a welcoming home base for guests to explore and connect with Kaua‘i on their own terms.”

Situated in the heart of Kauaʻi amid the lush landscape, Hale Hōkūala Kaua‘i is positioned to offer sweeping views of the Pacific Ocean, the gently sculpted slopes of Hāʻupu Mountain, Nāwiliwili Bay, and the Ocean Course at Hōkūala, a Jack Nicklaus Signature Course, creating a setting that will feel deeply connected to its surroundings. With architecture by Hart Howerton in collaboration with AHL (formerly Architects Hawaii Ltd.), and interiors by Looney & Associates, the resort draws inspiration from the simple forms and generous lānais (balconies) of traditional Hawaiian-style bungalows, reimagined through a contemporary lens guided by light and a strong connection to place. Hale Hōkūala, meaning “House of the Rising Star,” is expressed through open-air spaces and pathways that weave through the landscape, where mature monkeypod and banyan trees, along with the island’s lush flora, shape the guest journey.

The resort is set to feature 210 guest rooms, including 23 suites, thoughtfully designed to maximize comfort and connection to the outdoors with spacious private balconies that invite in Kaua‘i’s natural light and trade-wind breezes. Interiors reflect Kaua‘i’s landscape and architectural heritage through a nature-inspired palette – echoing tones of sand, greenery, sky, and water -paired with natural textures and contemporary finishes. Spa-inspired bathrooms offer a serene retreat with walk-in showers or soaking tubs. Select rooms provide views of Nāwiliwili Bay, the Ocean Course at Hōkūala, or Hāʻupu Mountain, creating a relaxed, residential-style stay rooted in place.

Beyond the rooms, Hale Hōkūala Kaua‘i will offer a collection of programs that highlight the island. Designed as an exclusive neighborhood retreat within the Hōkūala Resort community, guests will have access to the Ocean Course at Hōkūala, miles of scenic walking trails and biking paths, and The Farm at Hōkūala, which supports the preservation of Kaua‘i’s canoe plants, integral to the local ecosystem. Additional amenities will include a signature Portuguese- and Hawaiian-inspired restaurant, an outdoor pool with pool bar, a state-of-the-art fitness center, tennis and pickleball courts, and approximately 13,000 square feet of flexible indoor and outdoor event space.

Conveniently located near Līhuʻe Airport, Hale Hōkūala Kaua‘i is designed to serve as a central gateway for exploring the island. Many of Kaua‘i’s most iconic experiences are within easy reach for day trips, including the North Shore, Princeville, and the world-renowned Hanalei Bay, as well as scenic drives to Kōkeʻe State Park and Waimea Canyon. Often referred to as the “Grand Canyon of the Pacific,” Waimea Canyon is celebrated for its dramatic vistas and extensive hiking trails. Guests can also discover cultural and culinary highlights such as Lydgate Farms, recognized for its award-winning Hawaiian cacao and immersive chocolate tours, and the Kauaʻi Museum, where the island’s history, art, and heritage come to life – making the resort an ideal base for effortless exploration.

Hale Hōkūala Kauaʻi, Curio Collection by Hilton will participate in Hilton Honors, the award-winning guest-loyalty program for Hilton’s 28 world-class brands. Travelers can also book Hilton’s “Experience the Stay” package, which includes a $50 on-property credit, plus perks including premium Wi-Fi, free early departure, early check-in, and late check-out where available. To learn more or book a stay, visit Hilton.com or the Hilton Honors app.

Read more about Curio Collection by Hilton at stories.hilton.com.

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Upgrades have long been one of the most talked about and highly anticipated benefits for loyal members during their travel journeys. In 2026, Hilton Honors launched exciting changes to its loyalty program, debuting a new premium tier and a faster path to Gold and Diamond status. As part of its ongoing evolution, Hilton Honors also continues to redefine the room upgrade experience to make it more transparent, more flexible, and more rewarding than ever, giving members greater choice and confidence while still leaving room for genuine moments of surprise and delight.

Hilton Honors’ latest upgrades evolution builds on its existing Automated Upgrade program, introducing multiple new ways for members, especially elite travelers, to enjoy enhanced stays, whether they prefer to plan ahead or enjoy an unexpected surprise before arrival.

More Visibility, More Control with “Upgrade at Digital Check-In”

Recently rolled out across the Hilton global portfolio, Hilton Honors’ new “Upgrade at Digital Check-In” gives Gold, Diamond, and Diamond Reserve Members another complimentary upgrade opportunity, directly within the Hilton Honors app during the digital check-in experience. For the first time, eligible members can view both complimentary and paid upgrade options during digital check-in, rather than wondering what might be available or needing to ask at the front desk.

This experience builds on automated prearrival upgrades by clearly showing what’s available at the time of check-in, delivering happier arrivals for guests while streamlining the process for hotel team members. The program will continue to evolve as Hilton Honors gathers member feedback and insights, reinforcing a guest-first approach that adapts to member preferences and focuses on a frictionless travel experience.

Defining the Ultimate Upgrade for Hilton Honors’ Most Frequent Guests

For travelers who value certainty as much as comfort, Hilton Honors also recently introduced Confirmable Upgrade Rewards (CUR), a new 2026 benefit designed for its most elite members.

With a Confirmable Upgrade Reward, eligible members can lock in a guaranteed upgrade of up to a one-bedroom suite at booking, for stays of up to seven nights. No waiting, no wondering, no “maybe” – just peace of mind and a seamless start to the stay.

Confirmable Upgrade Rewards can be redeemed easily across Hilton’s direct booking channels, including Hilton.com, the Hilton Honors app, WeChat and Hilton Reservations & Customer Care Center, offering flexibility no matter how members choose to book. Additionally, Confirmable Upgrade Rewards can be used on both eligible paid and reward stays at select global Hilton properties offering complimentary pre-arrival upgrades. This includes hotels across the company’s growing luxury portfolio, featuring brands like Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, NoMad and Signia by Hilton.

Members can earn Confirmable Upgrade Rewards through achieving Diamond Reserve status, reaching the 120-night milestone reward or receiving a transfer or gift of a Confirmable Upgrade Reward from another Hilton Honors member.

A Loyal Experience, Designed for Real Travelers

Together, these enhancements reflect Hilton Honors’ broader commitment to continuously allowing for loyalty to evolve by thoughtfully balancing surprise with clarity, flexibility with simplicity, and innovation with hospitality. From automated and digital check-in upgrades to guaranteed confirmable suite upgrades, members now have more choices than ever in how they experience one of the most valued benefits in travel. For Hilton Honors, upgrades are no longer a single moment. They’re part of a thoughtfully designed journey that recognizes loyalty at every stage of the stay.

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A road trip through the Pacific Northwest provides the opportunity to go well beyond big-city traffic jams to discover open roads flanked by towering pines, rugged mountains, dramatic ocean vistas, and landscapes that feel unspoiled and irresistible. And traveling this scenic region by car is essential, as new data from Hilton shows that growing numbers of travelers are choosing ground travel as their mode of transportation. These journeys keep adventure seekers connected to the landscape, and for many, it’s this appreciation for nature that’s key.

Winding through Washington and Oregon by car gives explorers the opportunity to unplug and reconnect as they seek out waterfalls, coastal overlooks, and hidden gems. Looking to tackle this epic drive for yourself? Then follow this dreamy route, which begins in Seattle, meanders through the Willamette Valley, detours into coastal havens and small-town surprises, and ends in one of Oregon’s most creative cities.

Seattle’s Waterfront Wonders & Urban Icons Kick Off the Journey

There’s no better place to begin a journey than in the dynamic destination of Seattle, a city built on creativity, coffee culture, and iconic skyline views. Here, ferries glide across Puget Sound, fresh seafood sizzles in Pike Place Market stalls, and the Space Needle serves as a towering icon surrounded by engaging museums.
 
Take a kayak tour of Lake Union to see adorable houseboats up close or go underground for a unique history lesson among a buried, subterranean world. Back on dry land, visitors can admire colorful murals and waterfront sculptures, catch a baseball or football game downtown, and spend a sleepless night exploring the legendary indie music scene to channel the youthful spirit of this exciting city.

Embassy Suites by Hilton Seattle Downtown Pioneer Square is the ideal home base for city adventurers to start and end their day. With a complimentary hot breakfast each morning and a nightly evening reception featuring free bites and beverages, guests stay fueled and ready for whatever’s next. Spacious two‑room suites offer plenty of room to spread out, while amenities like a heated indoor pool, sun deck, and fitness center make it easy to relax, recharge, and unwind between adventures.

Drift Through Washington’s Hidden Gems on the Way to Oregon

Leaving the city behind, the drive south reveals some of Washington’s best-kept secrets. Brake for postcard-worthy stops like Tacoma’s Museum District, the Nisqually National Wildlife Refuge, or the charming historic downtown of Olympia, where waterfront restaurants and quirky coffeehouses offer laid-back PNW vibes. For a cozy and convenient overnight stop just south of Tacoma, Hampton Inn & Suites Tacoma/Puyallup offers free parking and a complimentary hot breakfast, featuring the signature Hampton Waffle, to fuel up before hitting the road again.

Outdoor lovers will want to detour toward the Olympic Peninsula or Mount Rainier National Park for views of moss-draped forests and snow-capped peaks. Both boast scenic overlooks that are perfect for stretching tired legs and snapping Insta-worthy pics.

Portland’s Creative Spirit & Culinary Scene Fuels the Body & Mind

Crossing into Oregon brings road trippers to Portland, a city beloved for its quirky nature. Locals here proudly display their “Keep Portland Weird” bumper stickers, signaling the unique character and wacky creativity that awaits visitors. Bespoke bookshops, abundant food trucks, and innovative restaurants thrive here, beckoning travelers to explore.

Set a course for the Alberta Arts District, wander through the Pearl, or spend the afternoon at Washington Park, home to the famed International Rose Test Garden. Don’t skip lesser-known gems like the Japanese American Museum of Oregon or the colorful murals lining Mississippi Avenue, and embark on a day trip that ventures beyond the city limits to discover the region’s natural beauty. Portland makes the perfect hub for waterfall hunting in the Columbia River Gorge and sipping pinot noirs in the Willamette Valley.

For a stay that’s tailor-made for road trippers, check into Hampton Inn & Suites Portland-Pearl District. Located in Portland’s Pearl District, north of downtown, it’s within a five-minute walk of dining in the Brewery Blocks and surrounded by shops. The local streetcar and Union Station are also about five minutes away, making it easy to park the car and explore. After a day out, unwind with the indoor pool, rooftop patio, and a fitness center featuring strength, yoga, and cardio equipment.

Pick the Pathway Leading to the Crashing Waves of the Oregon Coast

For road trippers craving ocean breezes and dramatic scenery, taking a trip down the coast is a must. Oregon’s shoreline is otherworldly, treating travelers to views of rugged cliffs, windswept dunes, and picturesque beach towns that implore them to dip their toes into the local culture and the chilly Pacific waters.

Begin by heading west to Cannon Beach, home to the iconic Haystack Rock. Here, tide pools teem with vibrant sea life, and the sandy shoreline is made for long walks. From there, continue south to visit hidden gems like Manzanita, a quiet, artsy village framed by the mountains and ocean, and Tillamook, where cheese tastings, creamery tours, and indulgent ice cream cones are on the menu.
 
Roll onwards toward Pacific City to find surfers riding rolling swells. Adventurers can climb the sandstone headland for sweeping ocean views before continuing through Lincoln City and Depoe Bay, which are known for some of the best land-based whale-watching on the West Coast. And don’t forget to fuel up at one of Newport’s seafood shacks and snap a pic of the photogenic Yaquina Head Lighthouse before heading inland.

Eugene’s Laid-Back Charm & Outdoor Adventures Make the Perfect Finale

Venturing away from the shore, travelers can head through Oregon’s wine country, farmland, and forests as they steer toward Eugene, a vibrant, eco-minded city known for its craft breweries and scenic river trails. Boasting farm-fresh dining and a thriving arts scene, this college town is a creative enclave that invites visitors to slow down and savor the moment.

Spend days exploring the historic Fifth Street Public Market, wandering through the Museum of Natural and Cultural History, and pedaling along the expansive Ruth Bascom Riverbank Path System. For a delicious taste of this region, sample pints along the local ale trail or venture into the nearby South Willamette Valley for intimate wine tasting rooms and vineyard-dotted hills.

For a fun, spirited stay, Tru by Hilton Eugene offers bold style, free hot ‘Top It’ breakfast, and a Truly Local wall with staff tips for exploring the neighborhood. Pets are welcome, so your road trip buddy can join the adventure.

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NEVŞEHİR- Cappadocia, Türkiye – Hilton today announced the opening of Elika Cave Suites Cappadocia, Curio Collection by Hilton, an individually remarkable new addition to Curio Collection’s global portfolio of unique hotels, created to immerse guests in one-of-a-kind moments in the world’s most sought-after destinations.

Set in one of the world’s most visually distinctive landscapes, the property invites travellers to experience Cappadocia’s distinctive, high-end architecture and locally inspired design that evokes the hotel’s story and creates a grand sense of arrival. Shaped by millions of years of volcanic activity, Cappadocia is renowned for its fairy chimneys and rock-carved dwellings, a tradition dating back to the Hittite period. Located in Ortahisar, within the heart of this UNESCO World Heritage-listed landscape, the hotel sits beside Ortahisar Castle – one of the region’s most iconic natural landmarks – placing guests at the centre of the destination’s heritage and daily rhythms.

Thoughtfully restored from centuries-old cave dwellings, Elika Cave Suites Cappadocia pairs the authenticity of its original setting with contemporary comfort. Set within a landscape created by both natural formation and human craftsmanship over thousands of years, the property preserves its inherent character, with each space restored in respect of the site’s structure and the integrity of stone, light and atmosphere that define the cave environment. As Hilton’s first cave hotel, Elika Cave Suites Cappadocia, Curio Collection by Hilton stands out for its distinctive architecture, open-air pathways and village-like layout – creating memorable, destination-rooted stays that invite guests to connect more deeply with Cappadocia’s culture, history and spirit.

A Refined Living Experience Within Historic Cave Structures

The hotel features 36 individually designed rooms and suites – each individually remarkable in its layout, light and texture – shaped by the original cave structures and hand-finished to preserve a true sense of place. Local craftsmanship is evident throughout, with stone, wood, ceramic and textile elements complemented by carefully considered antique details that bring the property’s bespoke story to life. Accommodations include cave suites with private pools, rooms featuring traditional Turkish hammams, as well as fireplaces and hot tubs. Select suites offer terrace hot tubs, while the villa includes a glass-fronted infinity pool that creates a seamless connection between interior and exterior spaces. From the private villa to the tranquil pool and the cave-based event hall, each area of the property has been designed to offer special moments—whether for quiet retreat, shared celebration or discovery between Ortahisar’s stone pathways, courtyards and panoramic viewpoints overlooking Cappadocia’s valleys and the striking silhouette of Ortahisar.

David Kelly, senior vice president, Continental Europe, Hilton, said, “For 70 years, Hilton has been welcoming guests across Türkiye. The opening of Elika Cave Suites Cappadocia, Curio Collection by Hilton, builds on that commitment and reflects the strong momentum behind our lifestyle growth. In Türkiye, one in five hotels in our pipeline is a lifestyle property, with 14 lifestyle hotels trading and pipeline. Curio Collection enables us to offer destination-rooted stays – brought to life here through Cappadocia’s setting, cave-led architecture and locally inspired design. We look forward to introducing guests to this exceptional new hotel and to building on Hilton’s next chapter of growth in Türkiye.”

A Contemporary Approach to Anatolian Gastronomy

The culinary philosophy at Elika Cave Suites Cappadocia, Curio Collection by Hilton is rooted in the rich culinary heritage of Cappadocian and Anatolian cuisine, interpreted through contemporary techniques to create curated experiences that feel personal, local and true to the destination. Seasonality, local sourcing and time-honoured recipes are presented at Colastre with a refined approach, where each dish reflects the cultural and historical narrative of the region—adding another chapter to the hotel’s bespoke story.

Wellbeing Inspired by Nature

The hotel’s spa and outdoor pool are designed as a calm and restorative environment inspired by the natural elements of the region – a setting where wellbeing is formed by Cappadocia’s stone, light and stillness. The spa includes two treatment rooms, hammam, a steam room, sauna and a rain shower. The solidity of the cave structure, the presence of water and the silence inherent to the space contribute to a holistic experience. The reinterpretation of traditional Turkish bath culture within a cave setting balances heritage with contemporary wellness expectations, creating renewal experiences that guests will remember long after their stay.

A More Authentic Perspective on Cappadocia

Located in Ortahisar – recognised as a Cittaslow town and one of the most authentic and atmospheric areas of Cappadocia – the hotel offers a quieter, more grounded perspective of the region, aligned with Curio Collection by Hilton’s focus on destinations defined by character and a true sense of place. This approach allows guests to move beyond observation and into curated moments that connect them with the broader narrative of Cappadocia, its daily rhythms, craftsmanship and living heritage.

Nilüfer Durukan, general manager, Elika Cave Suites Cappadocia, Curio Collection by Hilton, said, “We are pleased to welcome our guests to Elika Cave Suites Cappadocia, Curio Collection by Hilton – an individually remarkable hotel designed to tell a bespoke story rooted in the spirit of Cappadocia. Our objective was to preserve the region’s heritage while offering contemporary comfort and one-of-a-kind moments formed by local identity and a global perspective. Here, history is not only seen but experienced, becoming part of each guest’s journey.”

Elika Cave Suites Cappadocia, Curio Collection by Hilton is also part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 27 world-class brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app. Book direct at Hilton.com, through the Hilton Honors app or through other official Hilton channels for more perks and a price match guarantee. Hilton Honors members can redeem Points using the Points Explorer tool.  

Elika Cave Suites Cappadocia, Curio Collection by Hilton is located at Ulus Meydani, Cami Sk. No:10, Ortahisar, Urgup, Nevsehir, Cappadocia, 50650, Türkiye. For more information, or to make a reservation, travelers may visit Elika Cave Suites Cappadocia, Curio Collection by Hilton or call +90 384 343 25 25, or to find out more about Hilton’s new openings in Europe, the Middle East and Africa visit Hilton New Openings in Europe, Middle East & Africa.  

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MCLEAN, Va. – As work becomes more digital, fast-paced and increasingly disconnected, a critical driver of workplace performance in every sector is being overlooked: human-led hospitality. Today, Hilton unveiled “The Hospitality Mindset: A New Blueprint for Culture and Performance for Any Industry,” a new report where workers overwhelmingly cite human-centered factors as the strongest drivers of productivity and satisfaction at work.

The report combines new workforce research from Ipsos and Morning Consult among U.S. workers with insights from leaders at Hilton’s top-performing hotels to identify the emerging behaviors shaping the future of work and examine how hospitality-inspired leadership can strengthen workplace culture across industries. 

Recently named the World’s Best Workplace by Great Place to Work and Fortune, Hilton offers a real-world view into the leadership behaviors that drive connection, retention and performance at scale as it operates a global business with hundreds of roles and team structures in 144 countries and territories. That perspective is especially relevant as the business case for employee engagement continues to grow: According to Gallup, companies with high employee engagement experience 18% more productivity and 23% more profitability than those with low engagement.

The project challenges current assumptions about workplace culture, revealing that workers continue to seek connection, trust and belonging in a hybrid world, with nearly 50% of early-career workers reporting feeling lonely at work (Ipsos). At the same time, as organizations navigate rapid AI-driven change, work is becoming more transactional, creating new pressure on leaders to build cultures that foster genuine human connection, with 77% of respondents saying they are more likely to stay when leaders actively build a sense of community (Ipsos).

“As work becomes more digital and AI reshapes the workplace, people still want the same fundamental things: connection, trust and a sense that they matter,” said Laura Fuentes, chief human resources officer, Hilton, and head of Hilton Supply Management. “The companies that create that kind of culture will be the ones that attract talent, retain teams and outperform over time.”

The report features two sections: First, it incorporates new research commissioned by Hilton from Ipsos and Morning Consult that explores five trends challenging and reshaping today’s workplaces across all industries. Next, it draws insights from an internal Hilton study where researchers tapped into the wisdom and decades-long experience of some of the top people leaders in business – hotel general managers – and offers practical, tangible “hospitality hacks” that any industry can employ to build better connected teams, strengthen culture and improve business outcomes.

Section 1: The Trends 

The report introduces five workplace trends that will define the next era of leadership and workplace performance:

• Mutual Mentorship: Workers are shifting from top-down learning to shared, two-way development because learning flows best in every direction.
• RTO: Return to Opportunity: The physical workplace is evolving into a hub for connection and culture, where in-person connection fuels trust, belonging and innovation.
• From AI Anxiety to AI Agency: Success around AI transformation will be found by providing training and support, enabled by shifting from anxiety to curiosity, with humans not only in the loop, but firmly in the lead.
• Chief Host Officer: The New Leadership Vibe: Engagement and happiness are driven more by relationships with managers than by traditional workplace perks, where presence, care and attention unlock performance.
• The Meaning Multiplier: Purpose drives engagement, but retention strengthens when it’s paired with belonging and autonomy.

Here’s what the research revealed about each trend in detail:

Mutual Mentorship

Modern teams perform best when learning is shared, not hierarchical. The most effective workplaces are shifting away from top-down development models and toward a mutual mentorship mindset where everyone teaches, everyone learns and everyone grows. Workers consistently point to human-centered factors like mentorship, culture and feeling valued as the biggest drivers of satisfaction. When growth is continuous, visible and personal, workers are more engaged, more fulfilled and more likely to stay.

• 74% of workers say mentorship opportunities are important (Ipsos)
• 77% say mentorship opportunities impact happiness at work (Ipsos)
• 75% are more likely to stay at organizations where leaders focus on developing them as individuals (Ipsos)

RTO: Return to Opportunity

The biggest shift in work hasn’t been where people work, it’s how they connect. Across roles and generations, workers are craving stability, visibility and a sense of belonging. Despite evolving work models, the majority still see value in coming together in person. The most effective return-to-office strategies focus on creating meaningful moments that build relationships, foster learning and strengthen teams.

• 94% say returning to the office serves a purpose today (Morning Consult)
• 96% of Gen Z workers see value in coming into the office (Morning Consult) 
• Nearly 50% of early-career workers report feeling lonely at work (Ipsos) 

From AI Anxiety to AI Agency 

AI is transforming the way we work, but the real challenge is how people are experiencing the change. Many workers feel uncertain about AI’s impact, and are looking to employers for clarity, tools and support. Organizations that take a human-centered approach – with humans not just in the loop but firmly in the lead – prioritizing learning, experimentation and confidence-building, can shift workers from anxiety to agency. When people feel equipped and supported, AI becomes a catalyst for growth rather than a source of fear. 

• 52% of workers feel anxious about AI’s impact on their job (Ipsos)
• 62% believe AI will significantly change how they work within the next three years (Ipsos) 
• 55% expect employers to provide AI skills, tools and subscriptions (Ipsos)

Chief Host Officer: The New Leadership Vibe 

Today’s workforce is redefining what matters most, and it’s not ping-pong tables or free food. Workers are looking for something more human: to feel seen, heard and valued by their leaders. Strong manager relationships, meaningful growth opportunities and a sense of connection are the true drivers of engagement and retention. The most effective leaders operate in “host mode,” where they create environments in which people thrive through presence, attention and genuine care.

• 92% say a good relationship with their manager is critical to happiness (Morning Consult)
• 50% cite feeling valued as a top driver of why they stay in their jobs (Morning Consult)
• Approximately 40% of workers say they would stay in their job for workplace relationships (Morning Consult)

The Meaning Multiplier

Purpose is no longer a “nice-to-have.” Instead, it’s a stabilizing force in times of change. Workers want to know that their efforts matter and contribute to something bigger. That sense of meaning is amplified when paired with belonging and autonomy, and when people feel connected to others and empowered to act. When leaders reinforce purpose through everyday experiences, engagement strengthens, performance improves and retention follows.

• 88% say purpose influences career decisions and 85% say work that makes a difference influences their career decisions (Ipsos)
• 77% are more likely to stay when leaders actively build a sense of community (Ipsos)
• 52% of workers say a sense of accomplishment (like checking off a to-do list), and 33% say manager recognition defines a good day at work (Ipsos)

Section 2: A Practical Playbook for Managers Filled with “Hospitality Hacks”

Hilton also outlines management practices leaders can use to respond to those workforce pressures.

Drawing on high-performing hotel teams, the playbook highlights simple practices leaders in any industry can adapt to strengthen culture, improve collaboration and support retention:

• Activating cross-functional “task forces” to accelerate learning and agility: Build cross-trained “surge” teams to support short-term peak periods, share knowledge quickly and strengthen a mentorship mindset where everyone teaches and learns.
• Creating intentional spaces and moments for connection and community: Design consistent touchpoints and shared spaces (physical or virtual) where teams connect, surface issues early and build relationships that improve day-to-day collaboration.
• Replace performative presence with real presence: Leaders spend structured time where work happens to coach in the moment, spot friction and build trust.
• Make AI learning intriguing, not frightening: Provide tools and training, then normalize “learning out loud” through bite-sized pilots, team demos and internal forums that turn anxiety into agency.
• Create your own holiday: Turn recognition into rituals and repeatable moments that reinforce purpose and belonging and encourage the behaviors you want to see more often.

Implications For Today’s Workforce

The pressure on organizations to perform has never been higher, but neither have the expectations of their people. As AI reshapes roles, organizational charts continue to evolve and workloads increase, leaders must create cultures where people can perform at their best, learn new skills and benefit from each other. Hilton’s research makes clear that traditional culture investments like perks, policies or technology investments alone are no longer enough. 

Workers are prioritizing human experiences and are making career decisions based on how well organizations deliver on those needs. Companies that fail to adapt risk missing out on high-potential talent, experiencing higher turnover, lower engagement and missed performance opportunities.

At the same time, Hilton’s report shows that change does not require massive transformation. Instead, culture can have a larger impact through small, intentional shifts in leadership behavior, such as being present, fostering connection, investing in development and reinforcing purpose. For business leaders, the implication is clear: creating a more hospitable, human-centered workplace is no longer optional, it’s a competitive advantage.

Read the full report at stories.hilton.com/thehospitalitymindset.

Methodology

The Workplace Culture Report combines (1) newly commissioned workforce research conducted with Ipsos and Morning Consult and (2) an internal Hilton study of high-performing hotel properties with top guest service scores. Hilton researchers conducted on-site assessments and interviews with hotel general managers and teams to identify cultural practices and leadership behaviors associated with exceptional performance.

Ipsos: These are the findings of a poll conducted by Ipsos on behalf of Hilton between October 31 – November 17, 2025. For this survey, a sample of 2,002 adults ages 18+ from the United States were interviewed online in English. To qualify for the survey, respondents have to be currently employed full-time or part-time, or have been employed in the past 24 months.

Morning Consult: These are the findings of a poll conducted by Morning Consult on behalf of Hilton. The survey was fielded March 23-25, 2026, among a national sample of 2,005 U.S. adults. The findings in this report focus on the 847 respondents who indicated they are currently employed.

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TOKYO – Hilton (NYSE: HLT) today announced an agreement with THE SANKEI BUILDING CO., LTD. and HASEKO Real Estate Development, Inc. to bring LXR Hotels & Resorts to Hakone Gora, Kanagawa. Scheduled to open in summer 2028, the hotel will be managed by Hilton and marks the first Hilton hotel in Hakone.

Hakone Gora, located at the heart of one of Japan’s most renowned hot spring destinations, is known for its breathtaking natural scenery through the seasons and abundant natural hot springs. The resort faces a lush forest within Momijidani, one of Hakone’s most beautiful autumn foliage spots, and is envisioned to be a sanctuary where guests transition from the pace of everyday life into a slower rhythm shaped by mountain air, thermal waters and the enduring beauty of nature.

LXR Hotels & Resorts is a handpicked collection of 40 trading and pipeline luxury properties in some of the world’s most captivating destinations around the world. Defined by each property’s singular sense of place, the brand curates deeply personal experiences that connect guests to culture, character and the emotional essence of the destination. In Japan, the brand made its debut with the opening of ROKU KYOTO, LXR Hotels & Resorts in Kyoto in 2021. With today’s signing, LXR Hotels & Resorts continues its growth in Japan with  additional properties in Tokyo, Hiroshima and Niseko, Hokkaido in Japan.

“Hakone Gora represents a natural fit for LXR Hotels & Resorts, where a strong sense of place and locally inspired experiences define the brand’s approach to luxury. The introduction of LXR to Hakone Gora reflects the continued evolution of Hilton’s luxury portfolio in Japan. This signing reinforces Hilton’s commitment to accelerating growth in high‑demand luxury markets, responding to the evolving expectations of experience‑led travelers,” said Hirohisa Fujimoto, vice president, Development, Japan & Micronesia, Hilton. 

Numerous cultural and artistic landmarks are within walking distance of the hotel, including the Hakone Open-Air Museum, the Hakone Museum of Art and Gora Park, offering guests opportunities to enjoy nature and the arts. The hotel is roughly 90 minutes by train from central Tokyo and just a three-minute walk from Koen-Kami Station on the Hakone Tozan Cable Car line.

“Hakone is an iconic onsen destination and bringing LXR Hotels & Resorts here marks an exciting new chapter for Hilton in Japan. Together with SANKEI BUILDING and HASEKO Real Estate Development, we will create a retreat that is deeply inspired by the area’s local culture and natural surroundings. Paired with personalized service, the hotel will deliver an elevated experience rooted in Japan’s natural beauty and onsen culture,” said Joseph Khairallah, area vice president and head of Japan, Korea & Micronesia, Hilton.

The LXR Hotels & Resorts hotel in Hakone will participate in Hilton Honors, the award-winning guest loyalty program for Hilton’s 27 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including flexible Points and money payment options, exclusive member discounts and complimentary standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the Hilton Honors mobile app, including digital check-in, room selection and Digital Key.

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KEY WEST, Fla. – Hilton (NYSE: HLT) today announced the signing and upcoming conversion of Ocean’s Edge Resort & Marina to Hilton Key West Resort & Marina, expanding Hilton’s presence in the Florida Keys.  The waterfront resort, located on Stock Island at the eastern edge of Key West, Florida with direct marina access, is now accepting reservations for stays beginning July 1, 2026. The property is owned by Sunstone Hotel Investors and will be managed by Hilton.

“Hilton Key West Resort & Marina represents an exciting addition to Hilton’s renowned portfolio in the Florida Keys, a destination where travelers come to unplug and embrace the spirit of the island lifestyle,” said Leonard Gooz, global brand leader, Hilton Hotels & Resorts. “With its waterfront setting, full-service marina, open-air amenities, and island-inspired experiences, the resort will offer guests an authentic Florida Keys getaway paired with the reliable service and elevated hospitality of Hilton.”

As part of Hilton Hotels & Resorts, the resort will pair its distinctive waterfront setting with the brand’s signature hospitality, offering guests a masterfully hosted stay shaped by striking design, vibrant social spaces, elevated dining, and personalized service. From open-air gathering spaces to poolside programming and island-inspired dining, the resort sets the scene to spark energizing connections during leisure escapes, business travel and private celebrations.

Hilton Key West Resort & Marina will offer 175 guest rooms, including 86 spacious suites and a range of well-appointed king and double accommodations designed to suit a variety of travel styles, whether guests are visiting solo, as a couple, or with family. Every room and suite features a private, furnished balcony with sweeping vistas of the Atlantic Ocean, the marina, or the lush tropical surroundings, ensuring a relaxing and picturesque stay.

World renowned culinary delights await guests at see and be seen concepts designed to capture the local flavors of the destination. Dining venues include Yellowfin Bar & Kitchen, serving island-inspired cuisine alongside scenic views, and Ocean’s Edge Café, a grab-and-go concept offering Cuban-inspired coffee, smoothies, and breakfast selections. Poolside service delivers refreshing drinks and light fare, while in-room dining allows guests to savor the spirit of the island within the comfort and privacy of their accommodations.

Resort-style amenities give guests plenty of ways to recharge and stay active, from a fully equipped fitness center and multiple saltwater pools, to a wide range of outdoor and recreational experiences such as paddleboarding, kayaking, bicycling, yoga classes, poolside movies, and lawn games.

The resort’s prime waterfront location offers easy access to some of the region’s most remarkable natural beauty, from marine and wildlife encounters to excursions through the Florida Keys and toward the Everglades. Boaters will appreciate the on-site award-winning full-service marina, while a complimentary shuttle service conveniently connects guests to downtown Key West’s spirited dining, nightlife, and cultural scenes. As the day winds down, the resort sets the stage for unforgettable sunsets against one of the destination’s most stunning backdrops.

For meetings and events, Hilton Key West Resort & Marina will offer flexible indoor and outdoor space, including a 570-square-foot boardroom and a 1,140-square-foot outdoor patio, ideal for iconic gatherings of every size and type from executive meetings to private celebrations with a true sense of place.

As Hilton Key West Resort & Marina transitions into the Hilton portfolio, the property will undergo thoughtful enhancements designed to further elevate the guest experience while preserving the laid-back character and natural beauty that define the destination.

Guests will also enjoy the benefits of Hilton Honors, the award-winning guest-loyalty program for Hilton’s world-class hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app.

Reservations for stays beginning July 1, 2026 are now available at Hilton.com.

To learn more about Hilton Hotels & Resorts, visit stories.hilton.com. To learn more about Hilton Hotels & Resorts, visit stories.hilton.com/hhr.

About Sunstone Hotel Investors

Sunstone Hotel Investors, Inc. is a lodging real estate investment trust (“REIT”). Sunstone’s strategy is to create long-term stakeholder value through the acquisition, active ownership, and disposition of well-located hotel and resort real estate. For further information, please visit Sunstone’s website at www.sunstonehotels.com.

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