ALEXANDRIA, Va. – Hotel Heron, an Aparium hotel known for its thoughtful design and connection to the local community, has announced its transition to Curio Collection by Hilton, a global portfolio of individually remarkable hotels hand-picked to immerse guests in the world’s most sought-after destinations. The 134-room property will retain its distinct character as it continues to be managed by Aparium.
As the second Curio Collection property in the DMV region, the launch marks an exciting evolution for Hotel Heron, blending its neighborhood-driven ethos with the global reach of Hilton’s hospitality platform. As part of Curio Collection by Hilton, the hotel will offer guests unparalleled access to Hilton Honors, Hilton’s award-winning loyalty program, which provides members with exclusive benefits such as Digital Key, flexible payment options using Points, exclusive member discounts, free Wi-Fi and more.
“Since opening, Hotel Heron’s sense of place has been rooted in Alexandria’s vibrant community and creative energy, that comes to life through our thoughtful culinary offerings and impactful lifestyle programming,” said Matt Karow, general manager, Hotel Heron. “Joining Curio Collection by Hilton gives us the opportunity to bring that story to a wider audience while preserving the authenticity that resonates with locals and loyal guests.”
Located in the heart of historic Old Town Alexandria, Hotel Heron offers guests the opportunity to see the beloved neighborhood from a modern vantage point. The chic hotel is revered for its sophisticated design, dynamic community-focused programming and inspiring culinary concepts, which include: KILN, a signature ground-floor restaurant serving hearth-inspired Mid-Atlantic cuisine; Francis Hall, a cozy craft cocktail bar hidden in the heart of the hotel; and Good Fortune, the only rooftop experience in Alexandria with unobstructed views of the Potomac.
“Hotel Heron’s charm and culturally connected programming embody the kind of guest experience Curio Collection aims to deliver,” said Brooke Thomas, brand leader, Curio Collection by Hilton. “As a Northern Virginia based company, Hilton is always excited to expand in our home market, especially with brands like Curio Collection that celebrate the bespoke stories of a destination. We’re thrilled to continue that momentum with the addition of Hotel Heron.”
Hotel Heron Alexandria Old Town, Curio Collection by Hilton is located at 699 Prince St, Alexandria, VA. For more information on bookings, please visit heronalexandria.com or hilton.com/en/hotels/dcahhqq-hotel-heron-alexandria-old-town.
About Hotel Heron
<p>Just minutes from Washington, D.C., <strong>Hotel Heron</strong> invites travelers to venture beyond the familiar landmarks to discover a city consistently considered one of the best small towns in the US. The chic, 134-room boutique hotel is situated in the vibrant Old Town neighborhood and boasts three distinct culinary concepts, including: <a href=”https://heronalexandria.com/dine/kiln/” target=”_blank” rel=”noreferrer noopener”>KILN</a>, a signature ground-floor restaurant serving hearth-inspired Mid-Atlantic cuisine; <a href=”https://heronalexandria.com/dine/francis-hall/” target=”_blank” rel=”noreferrer noopener”>Francis Hall,</a> a cozy craft cocktail bar hidden in the heart of the hotel; and <a href=”https://heronalexandria.com/dine/good-fortune/” target=”_blank” rel=”noreferrer noopener”>Good Fortune</a>, an open-air seasonal rooftop bar with unparalleled views of the Potomac. From thoughtfully designed rooms to wine tasting events and book signings – Hotel Heron is a haven for locals and travelers alike seeking an unexpected gem.</p>
About Aparium Hotel Group
<p>Since its founding, Aparium has distinguished itself as a new kind of hotel brand committed to redefining the hospitality experience with its mission of “Hotels Done Differently.” Recognized by Travel + Leisure World’s Best Awards as a leading hotel brand, Aparium is a sophisticated hotel brand known for combining the business acumen of large hospitality companies with the charm of independent lifestyle hotels. The design-forward and dynamically programmed hotels and restaurants feature elevated services and amenities with locally curated food and beverage offerings, creating translocal hospitality through natural connectivity within the community.<br> <br>Aparium Hotel Group’s portfolio includes 10 hotel properties coast to coast, from Heathman Hotel in Portland, OR. to Crossroads Hotel in Kansas City, MO to Hotel Haya in Tampa, FL. For more information, visit <a href=”http://www.aparium.com/” target=”_blank” rel=”noreferrer noopener”>aparium.com</a>.</p>
Curio Collection by Hilton
<a href=”https://www.hilton.com/en/curio/”>Curio Collection by Hilton</a> is a global portfolio of more than 190 individually remarkable hotels hand-picked to immerse guests in one-of-a-kind moments in the world’s most sought-after destinations. Each hotel in the collection evokes a bespoke story through distinctive architecture and design, world-class food & beverage and curated experiences, while providing the benefits of Hilton and its award-winning guest loyalty program <a href=”https://www.hilton.com/en/hilton-honors/”>Hilton Honors</a>. Experience Curio Collection by booking at <a href=”https://www.hilton.com/en/curio/”>curiocollection.com</a> or through the industry-leading <a href=”https://www.hilton.com/en/p/hilton-honors-mobile-app/”>Hilton Honors app</a>. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Curio Collection by Hilton at <a href=”http://stories.hilton.com/curio”>stories.hilton.com/curio</a>, and follow the brand on <a href=”https://www.facebook.com/CurioCollection/”>Facebook</a>, <a href=”https://www.instagram.com/curiocollection/?hl=en”>Instagram</a> and <a href=”https://x.com/CurioCollection”>X</a>.
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