SYDNEY – Hilton (NYSE: HLT) has today announced the signing of the new Hilton Adelaide East End at 299 Pirie Street, marking the next chapter in the brand’s long-standing presence in South Australia.

Spanning 27 stories, Hilton Adelaide East End will be a 251-room new-build hotel intentionally designed with vibrant spaces to set the stage for every stay. Developed under a franchise agreement with Auriga Investments and to be operated by Trilogy Hotels, the hotel will form part of Arcadia, a contemporary mixed-use project set to revitalise the eastern end of the CBD. Strategically located just over 1km from Rundle Mall and the East End, and surrounded by dining, nightlife and cultural destinations, the hotel will place guests at the center of this sought-after destination, capturing both business and leisure demand in one of Adelaide’s most connected precincts.

“The return of Hilton to Adelaide is both a symbolic and strategic milestone,” said Tushar Raniga, director, development, Australasia, Hilton. “This project allows us to reintroduce Hilton Hotels & Resorts as a modern, design-led flagship aligned with Adelaide’s growth and evolving skyline. Auriga’s vision and the site’s exceptional location make this an ideal opportunity to re-establish Hilton’s presence in South Australia in partnership with Trilogy Hotels.”

Hilton Adelaide East End will offer thoughtfully designed guest rooms ranging from 31 to 140 sqm, a recreation deck, multiple food and beverage venues, and 303 sqm of meeting space, providing a contemporary full service guest experience tailored to hosting Adelaide’s growing corporate and lifestyle travel segments. Amenities will include a fitness centre and pool, set within a bustling precinct that cultivates social connection, wellbeing and a relaxed city lifestyle.

The area is well connected, with convenient tram access just 700 metres from the site. As a purpose-built development, the hotel features contemporary architecture and has been designed with sustainability and operational efficiency at its core.

Eric Luk, director, Auriga Investment Group Pty Ltd, said, “For more than four decades, Hilton has played a defining role in Adelaide’s hospitality landscape, and Auriga is honoured to be part of its rebirth. Arcadia was conceived as a place where community, design and city life come together – a precinct that blends a new residential neighbourhood with a flagship Hilton hotel. Together, they will create a destination that draws locals back into the CBD and supports the year‑round calendar of events that make Adelaide unique. This is a long‑term investment in the city’s future, and we are committed to delivering a precinct that elevates Adelaide for generations to come.”

“Every great city needs a Hilton hotel, and we are honoured to have been appointed by Auriga Investments as operator of the new Hilton Adelaide East End,” said Scott Boyes, CEO, Trilogy Hotels. “This landmark project underscores Trilogy’s dedication to maximising performance for hotel owners while creating memorable stays for our guests. By combining Trilogy’s local expertise and disciplined operations, along with Hilton’s powerful loyalty program, the hotel will set a new benchmark for quality and service in Adelaide.”

Set to open in 2031, the full service hotel will join Hilton Honors, the award-winning loyalty program with more than 250 million members worldwide. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi, and the Hilton Honors mobile app.

Read more about Hilton Hotels & Resorts at stories.hilton.com.

FAQ: A New Chapter for Hilton Hotels & Resorts in Adelaide: Hilton Signs New-Build Flagship Adelaide Hotel

Hilton Adelaide East End is a 251-room, 27‑story new-build hotel located at 299 Pirie Street, marking the next chapter in Hilton’s long-standing presence in South Australia and the brand’s re-entry into the Adelaide market as a flagship Hilton Hotels & Resorts property.

Hilton Adelaide East End is strategically located just over 1km from Rundle Mall and the East End, within Adelaide’s CBD, and will form part of Arcadia, a contemporary mixed-use project set to revitalise the eastern end of the city.

The hotel is being developed under a franchise agreement with Auriga Investments and will be operated by Trilogy Hotels as part of a long-term investment in Adelaide’s hospitality and mixed-use landscape.

Hilton Adelaide East End will feature thoughtfully designed guest rooms ranging from 31 to 140 sqm, a recreation deck, multiple food and beverage venues, 303 sqm of meeting space, a fitness centre, and a pool, delivering a contemporary full service guest experience.

Hilton Adelaide East End is set to open in 2031 and will join Hilton Honors, Hilton’s award-winning loyalty program.

Hilton Hotels & Resorts

For over a century, <a href=”https://www.hilton.com/en/brands/hilton-hotels/”>Hilton Hotels & Resorts</a> has set the benchmark for hospitality around the globe, connecting people, cultures and communities. Offering striking design and vibrant communal spaces—from buzzing lobbies to lively bars, best-in-class restaurants, and iconic gatherings— Hilton Hotels & Resorts is the place to see and be seen in the world’s most sought-after destinations. With more than 600 hotels across six continents, Hilton Hotels & Resorts is where the world comes together, and travelers are masterfully hosted with expertise and care.  Experience a legendary stay at Hilton Hotels & Resorts by booking at <a href=”https://www.hilton.com/en/hilton/”>hiltonhotels.com</a> or through the industry leading <a href=”https://www.hilton.com/en/p/hilton-honors-mobile-app/”>Hilton Honors app</a>. <a href=”https://www.hilton.com/en/hilton-honors-rewards-program/”>Hilton Honors</a> members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Hotels & Resorts at <a href=”http://stories.hilton.com/hhr”>stories.hilton.com/hhr</a>, and follow the brand on <a href=”https://www.facebook.com/hilton”>Facebook</a>, <a href=”https://x.com/HiltonHotels?ref_src=twsrc%255Egoogle%257Ctwcamp%255Eserp%257Ctwgr%255Eauthor”>X</a> and <a href=”https://www.instagram.com/hiltonhotels/”>Instagram</a>.

About Trilogy

Formed in 2023, Trilogy Hotels is an independent hotel management company delivering operational excellence for investment-grade assets across Australia and New Zealand. Drawing on the deep industry experience of its specialist teams, Trilogy offers a disciplined approach to hotel management, focused on enhancing owner returns and guest experiences. The company’s operating portfolio and new-build pipeline includes over 3,700 rooms across 22 hotels. Find out more at trilogyhotels.com.au.

About Auriga Investment Group Pty Ltd

Auriga is an emerging development company contributing to the evolution of South Australia’s built environment. The group brings a global perspective to local opportunities, combining the sophistication of a modern, design‑driven developer with a deep understanding of the South Australian market.  Focused on delivering landmark mixed‑use and residential projects, Auriga’s work extends beyond construction. The company is committed to shaping communities, supporting employment, and contributing to the state’s long‑term economic and social prosperity. With growing capability, a disciplined approach, and a clear vision for the future, Auriga is steadily building its reputation as a trusted and forward‑thinking participant in South Australia’s property development sector.

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