- Hilton continues to expand its luxury footprint in Japan with the signing of LXR Hotels & Resorts in Hakone, marking the brand’s debut in Japan’s premier hot spring destination.
- Scheduled to open in 2028, the resort will offer a nature-immersive retreat in Hakone Gara, blending LXR’s personalized luxury approach with the destination’s rich hot spring heritage and seasonal landscapes.
- Set within Momijidani and surrounded by cultural landmarks, the property is positioned to cater to growing demand for experience-led luxury travel rooted in wellness, nature and local culture.
TOKYO – Hilton (NYSE: HLT) today announced an agreement with THE SANKEI BUILDING CO., LTD. and HASEKO Real Estate Development, Inc. to bring LXR Hotels & Resorts to Hakone Gora, Kanagawa. Scheduled to open in summer 2028, the hotel will be managed by Hilton and marks the first Hilton hotel in Hakone.
Hakone Gora, located at the heart of one of Japan’s most renowned hot spring destinations, is known for its breathtaking natural scenery through the seasons and abundant natural hot springs. The resort faces a lush forest within Momijidani, one of Hakone’s most beautiful autumn foliage spots, and is envisioned to be a sanctuary where guests transition from the pace of everyday life into a slower rhythm shaped by mountain air, thermal waters and the enduring beauty of nature.
LXR Hotels & Resorts is a handpicked collection of 40 trading and pipeline luxury properties in some of the world’s most captivating destinations around the world. Defined by each property’s singular sense of place, the brand curates deeply personal experiences that connect guests to culture, character and the emotional essence of the destination. In Japan, the brand made its debut with the opening of ROKU KYOTO, LXR Hotels & Resorts in Kyoto in 2021. With today’s signing, LXR Hotels & Resorts continues its growth in Japan with additional properties in Tokyo, Hiroshima and Niseko, Hokkaido in Japan.
“Hakone Gora represents a natural fit for LXR Hotels & Resorts, where a strong sense of place and locally inspired experiences define the brand’s approach to luxury. The introduction of LXR to Hakone Gora reflects the continued evolution of Hilton’s luxury portfolio in Japan. This signing reinforces Hilton’s commitment to accelerating growth in high‑demand luxury markets, responding to the evolving expectations of experience‑led travelers,” said Hirohisa Fujimoto, vice president, Development, Japan & Micronesia, Hilton.
Numerous cultural and artistic landmarks are within walking distance of the hotel, including the Hakone Open-Air Museum, the Hakone Museum of Art and Gora Park, offering guests opportunities to enjoy nature and the arts. The hotel is roughly 90 minutes by train from central Tokyo and just a three-minute walk from Koen-Kami Station on the Hakone Tozan Cable Car line.
William James Rust
“Hakone is an iconic onsen destination and bringing LXR Hotels & Resorts here marks an exciting new chapter for Hilton in Japan. Together with SANKEI BUILDING and HASEKO Real Estate Development, we will create a retreat that is deeply inspired by the area’s local culture and natural surroundings. Paired with personalized service, the hotel will deliver an elevated experience rooted in Japan’s natural beauty and onsen culture,” said Joseph Khairallah, area vice president and head of Japan, Korea & Micronesia, Hilton.
The LXR Hotels & Resorts hotel in Hakone will participate in Hilton Honors, the award-winning guest loyalty program for Hilton’s 27 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including flexible Points and money payment options, exclusive member discounts and complimentary standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the Hilton Honors mobile app, including digital check-in, room selection and Digital Key.
FAQ: LXR Hotels & Resorts to Debut in Hakone, Japan’s Premier Hot Spring Destination
Where will the LXR Hotels & Resorts property in Hakone be located?
The hotel will be located in Hakone Gora, at the heart of Japan’s most renowned hot spring destination, surrounded by natural landscapes and seasonal scenery.
What makes the LXR Hotels & Resorts property in Hakone unique?
The resort is designed as a sanctuary rooted in Hakone’s onsen culture, where guests can immerse themselves in natural hot springs, mountain surroundings and locally inspired experiences that reflect the destination’s character.
What will guests be able to experience in the surrounding area?
Guests will have access to a range of cultural and artistic landmarks nearby, including the Hakone Open-Air Museum, the Hakone Museum of Art and Gora Park, as well as convenient connections to central Tokyo.
Why is the signing of this LXR Hotels & Resorts property in Hakone significant?
This signing reinforces Hilton’s strategy to grow its luxury portfolio in Japan, tapping into strong demand for experience-led travel in high-end leisure destinations such as Hakone.
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LXR Hotels & Resorts
<a href=”https://www.hilton.com/en/brands/lxr-hotels/”>LXR Hotels & Resorts</a> is a growing collection of 40 trading and pipeline luxury properties that celebrate the timeless pursuit of personal adventure. Found in the world’s most alluring destinations, each hand-selected property boasts its own storied past and is infused with the essence of its distinctive locale, providing a luxurious hub for the discerning adventurer. As part of its commitment to enriching the guest experience, LXR Hotels & Resorts celebrates experiential travel with the Pursuit of Adventure, a new brand signature that immerses guests in authentic, curated experiences that reflect the unique culture and character of each destination. LXR Hotels & Resorts is part of Hilton, a leading global hospitality company. Each property benefits from the strength of the Hilton enterprise and its award-winning <a href=”https://www.hilton.com/en/hilton-honors-rewards-program/”>Hilton Honors</a> program. Experience an inspiring stay at LXR Hotels & Resorts by booking at <a href=”https://www.hilton.com/en/brands/lxr-hotels/”>lxrhotels.com</a> or through the industry-leading <a href=”https://www.hilton.com/en/p/hilton-honors-mobile-app/”>Hilton Honors app</a>. <a href=”https://www.hilton.com/en/hilton-honors/”>Hilton Honors</a> members who book directly through preferred Hilton channels have access to instant benefits. Learn more about LXR Hotels & Resorts at <a href=”https://stories.hilton.com/brands/lxr-hotels”>stories.hilton.com/lxr</a>, and follow the brand on <a href=”https://www.instagram.com/lxrhotels/”>Instagram</a> and <a href=”https://www.facebook.com/lxrhotels/”>Facebook</a>.
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