- Hilton and Reuben Brothers announced the signing of a management agreement to transform a premier Miami Beach hotel into Waldorf Astoria Miami Beach, marking the Waldorf Astoria brand’s debut in the Miami Beach market. The resort will undergo a meticulous renovation and repositioning ahead of its planned Winter 2027 relaunch and will be managed by Hilton.
- Located on a prime stretch of oceanfront along Collins Avenue, the transformed hotel will feature 348 newly refreshed suites with ocean views and balconies, a reimagined arrival experience with Peacock Alley, a new food and beverage program, a newly curated spa and wellness experience, enhanced pool deck amenities and revitalized event spaces.
- Waldorf Astoria Miami Beach will join Waldorf Astoria’s global portfolio of 40 iconic properties, introducing the brand’s signature elegance and intuitive service to Miami Beach while strengthening Hilton’s expanding footprint in Florida.
MIAMI and MCLEAN, Va. – Hilton (NYSE: HLT) and Reuben Brothers today jointly announced the signing of a management agreement to transform a premier Miami Beach hotel into Waldorf Astoria Miami Beach, marking the brand’s debut in the market. Owned by Reuben Brothers, the resort will undergo a meticulous renovation and repositioning ahead of its Winter 2027 planned relaunch, at which time it will be managed by Hilton.
“This signing reflects the continued momentum of Hilton’s luxury portfolio growth in highly sought-after destinations across the Americas,” said Danny Hughes, president, Americas, Hilton. “With a growing Florida presence that now spans from Orlando to South Florida, our luxury brands continue to resonate with travelers seeking bespoke experiences. Miami Beach is a globally renowned locale with strong demand for elevated hospitality, and we are proud to partner with Reuben Brothers to introduce Waldorf Astoria in a way that both celebrates the city’s character and sets a new benchmark for modern luxury.”
Set along a prime stretch of oceanfront on Collins Avenue, the property commands one of Miami Beach’s most desirable beachfront locations, offering direct access to the sand and sweeping, unobstructed views of the Atlantic Ocean and the Miami skyline. Located within Miami Beach’s luxury hotel corridor, the property sits moments from the area’s celebrated dining, nightlife and cultural institutions.
“2201 Collins Avenue is one of Miami Beach’s most storied addresses and we are proud to announce our plans for a landmark restoration in partnership with Waldorf Astoria,” said Kim Phoebus, COO of US Hotels, Reuben Brothers. “Every room will feature a private balcony and sea view, while the public spaces will offer exceptional dining and elegant event venues. This meticulous restoration represents the next chapter of Miami’s most coveted beachfront address, and one that will continue to enrich the local economy and community for generations to come.”
Rising 20 stories above Collins Avenue, the hotel’s transformation, led by Reuben Brothers, will pair Waldorf Astoria’s signature elegance, intuitive service and sense of occasion with the dynamic energy, cultural heritage and coastal allure of Miami Beach. Designed by Avenue Interior Design, the transformed Waldorf Astoria Miami Beach will introduce a distinctive collection of art, signature experiences and amenities. Guests will enjoy:
- 348 newly refreshed suites, among the most spacious in the market, all with ocean views, balconies and a refined, contemporary aesthetic
- A reimagined arrival experience, including a new lobby and Peacock Alley, the brand’s signature gathering place for guests and locals alike
- A new food and beverage program led by world-class culinary talent
- A newly curated spa and wellness experience, complemented by an enhanced fitness center
- Enhancements to the 48,000-square-foot pool deck, including private cabanas
- Revitalized event spaces for private gatherings, celebrations and social occasions
“Miami Beach is one of those rare destinations with a spirit the world immediately recognizes: dynamic, expressive, sunlit and full of life,” said Dino Michael, senior vice president and category head, Hilton Luxury Brands. “For Waldorf Astoria, it is an extraordinary canvas. Waldorf Astoria Miami Beach will bring a new chapter of elegance, one that honors the destination’s cultural energy, coastal beauty and iconic sense of style while creating an experience that feels timeless, deeply personal and entirely of its place.”
Miami Beach stands among the world’s most iconic destinations, known for its oceanfront glamour, cultural vibrancy and enduring global appeal. The debut of Waldorf Astoria in Miami Beach reflects both Reuben Brothers’ commitment to investing in iconic addresses and transformative restorations, and Hilton’s continued expansion of its luxury portfolio in the world’s most sought-after destinations, following the partnership’s recent launch of the investment in the historic Waldorf Astoria London – Admiralty Arch.
Waldorf Astoria Miami Beach will participate in Hilton Honors, the award-winning guest-loyalty program and will join Waldorf Astoria’s global portfolio of 40 iconic properties located in the world’s most sought-after destinations, including the forthcoming Waldorf Astoria Miami slated to open in Downtown Miami in 2028. The hotel further strengthens Hilton’s expanding footprint in Florida, where more than 520 properties across the state currently welcome guests.
Read more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/waldorfastoria.
FAQ: Waldorf Astoria Hotels & Resorts to Debut in Miami Beach in Partnership with Reuben Brothers Following the Transformation of a Landmark Oceanfront Property
What is Waldorf Astoria Miami Beach?
Hilton and Reuben Brothers announced the signing of a management agreement to transform a premier Miami Beach hotel into Waldorf Astoria Miami Beach, marking the brand’s debut in the market. The resort will undergo a meticulous renovation and repositioning ahead of its planned Winter 2027 relaunch as Waldorf Astoria Miami Beach – a transformed oceanfront property that brings Waldorf Astoria’s signature elegance and intuitive service to Miami Beach.
Who is involved in the Waldorf Astoria Miami Beach project?
The project involves Hilton and Reuben Brothers. Reuben Brothers owns the property and is leading the transformation, while Hilton will manage the hotel following its planned relaunch as Waldorf Astoria Miami Beach.
When will Waldorf Astoria Miami Beach open?
The resort is expected to relaunch in Winter 2027 following a renovation and repositioning of the property.
Where is Waldorf Astoria Miami Beach located?
The property is set along a prime stretch of oceanfront on Collins Avenue within Miami Beach’s luxury hotel corridor, offering direct access to the beach and views of the Atlantic Ocean and the Miami skyline, as well as proximity to the area’s dining, nightlife and cultural institutions.
Why is the debut of Waldorf Astoria to Miami Beach significant?
The announcement reflects Hilton’s continued expansion of its luxury portfolio in the world’s most sought-after destinations, introducing Waldorf Astoria to Miami Beach – a globally renowned locale with strong demand for elevated hospitality – in a way that celebrates the city’s character while setting a new benchmark for modern luxury.
What amenities and experiences will guests find at Waldorf Astoria Miami Beach?
Guests will enjoy 348 newly refreshed suites with ocean views and balconies, a reimagined arrival experience including Peacock Alley, a new food and beverage program led by world-class culinary talent, a newly curated spa and wellness experience, enhancements to the pool deck with private cabanas, and revitalized indoor and outdoor event spaces.
Media Contact
Waldorf Astoria Hotels & Resorts
<a href=”https://www.hilton.com/en/brands/waldorf-astoria/”>Waldorf Astoria Hotels & Resorts</a> is an award-winning portfolio of 40 iconic properties, each embodying a distinct sense of place through sincerely elegant service, one-of-a-kind experiences and culinary mastery in landmark destinations around the world. The highly anticipated reopening of Waldorf Astoria New York, which Conrad Hilton called “The Greatest of Them All,” marked a defining moment for the brand – reintroducing a legend while ushering in a new era of luxury. Inspired by their timeless environments, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, the famous Peacock Alley, refined art collections, Michelin-starred dining and elevated in-room amenities. In addition to the brand’s world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at <a href=”https://www.hilton.com/en/brands/waldorf-astoria/”>waldorfastoria.com</a> or through the industry-leading <a href=”https://www.hilton.com/en/p/hilton-honors-mobile-app/”>Hilton Honors app</a>. <a href=”https://www.hilton.com/en/hilton-honors-rewards-program/”>Hilton Honors</a> members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at <a href=”https://stories.hilton.com/brands/waldorf-astoria”>stories.hilton.com/waldorfastoria</a>, and follow the brand on <a href=”https://x.com/waldorfastoria”>X</a> and <a href=”https://www.instagram.com/waldorfastoria/”>Instagram</a>.
About Reuben Brothers
Reuben Brothers is a global leader in private equity, international real estate, hospitality, credit financing, sports and media, with world-class investments spanning the United Kingdom, Europe and the Americas. Its holdings include a distinguished collection of luxury hospitality and retail assets, including Cambridge House, Waldorf Astoria London – Admiralty Arch, The Twenty Two London and New York, The Surrey, A Corinthia Hotel, The Vineta in Palm Beach, Century Plaza in Los Angeles, Hotel La Palma in Capri and Burlington Arcade in Mayfair. The Group’s wider interests include London Oxford Airport, Arena Racing Company, Newcastle United Football Club, and EDGLRD, the Miami based media and entertainment company. Its philanthropic arm, the Reuben Foundation, was established in 2002 and supports initiatives across the arts, healthcare and education around the world. Rooted in entrepreneurship and family values, Reuben Brothers operates with integrity and partners with organisations that share its long-term vision and commitment to excellence.
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