RIVIERA MAYA, Mexico and MIAMI, Fla. – Hilton today announced the transition of Waldorf Astoria Riviera Maya and Conrad Tulum Riviera Maya to All-Inclusive resort experiences, further strengthening the company’s All-Inclusive portfolio and building on the offerings already available at both properties. Located on Mexico’s Caribbean coast, the resorts will offer distinct stays shaped by the character of their respective brands and rooted in a strong sense of place.

Beginning today, Waldorf Astoria Riviera Maya introduces a more seamless, elevated All-Inclusive experience, where oceanfront privacy and the spirit of modern Mexico shape an effortless, personal and distinctly Waldorf Astoria stay and Conrad Tulum Riviera Maya evolves into a multi-generational All-Inclusive retreat where the soul of Tulum comes alive through discovery, flavor and connection.

As of January 10, 2027, Waldorf Astoria Riviera Maya will transition to an Adults-Only experience for registered guests aged 18 and older, while Conrad Tulum Riviera Maya will offer Ceiba Club, a dedicated Adults-Only section reserved for registered guests aged 18 and older, within the wider multi-generational resort.

The growth of luxury all-inclusive is being driven by a shift in how affluent travelers define luxury. Today’s guests are looking for ease, personalization, and quality without compromise. They want the freedom to fully immerse themselves in a destination without constantly making transactional decisions throughout their stay. That creates a powerful opportunity for luxury brands to deliver a more seamless, elevated experience.

For Hilton, bringing both Waldorf Astoria and Conrad into the category reflects the belief that luxury all-inclusive has evolved well beyond its traditional perception. Guests increasingly expect exceptional dining, bespoke experiences, wellness, and highly personalized service within a frictionless stay experience.

“As we continue to expand Hilton’s All-Inclusive portfolio, Waldorf Astoria Riviera Maya and Conrad Tulum Riviera Maya give guests a more personal way to stay, dine and explore the local culture, all made possible by the thoughtful service and exceptional hospitality Hilton is known for,” said Sylvia Scholey, vice president and global head All-Inclusive and Resorts, Hilton. “Today’s travelers want the freedom and ease of an All-Inclusive resort, paired with the distinctive depth, personalization and sense of place they expect from Hilton’s award-winning luxury brands.”

Together, the two resorts will make the All-Inclusive journey easy to understand, easy to choose and easy to book for the luxury traveler. Waldorf Astoria Riviera Maya is best suited for adults seeking privacy, anticipatory service, chef-led dining and a more intimate oceanfront pace, while Conrad Tulum Riviera Maya is designed for travelers of every generation seeking discovery and culinary variety.

Waldorf Astoria Riviera Maya: An Adults-Only Oceanfront Sanctuary Shaped Around the Guest

Modern Waldorf Astoria Riviera Maya entrance with wooden canopy, illuminated sculpture, and surrounding greenery at dusk.
Waldorf Astoria Riviera Maya – Entrance

Waldorf Astoria Riviera Maya will offer an Adults-Only, All-Inclusive luxury experience where oceanfront privacy and the vibrant spirit of modern Mexico come together in an escape designed around what matters most to each guest. From oceanfront yoga and Mayan breathwork to artisan-led ateliers, agave discovery, chef-led dining, sunset gatherings and intimate live music, each experience will be thoughtfully introduced, personal and distinctly Waldorf Astoria.

Waldorf Astoria Riviera Maya poolside with lounge chairs, umbrellas, palm trees, and a beachfront view under a clear sky.
Waldorf Astoria Riviera Maya – Pool and Bali Beds

Waldorf Astoria Riviera Maya creates a stay that feels entirely personal with a dedicated Personal Concierge that will help shape each guest’s journey, discreetly anticipating preferences and coordinating dining reservations, wellness appointments, transportation, excursions, celebrations and personally recommended daily experiences before and throughout each visit. The result is a seamless resort offering that feels individualized and considered, guiding travelers toward moments that reflect their individual pace and interests.

Curated Culinary Moments: Modern Mexico, Expressed Through Flavor

Culinary will remain central to the guest journey, revealing regional artistry through curated flavors, chef-led dining and signature moments designed to feel intimate and memorable.

Across the resort’s venues, travelers can encounter Malpeque’s live-fire culinary theater, Mexican cheese cart, tableside carving and salt tastings; Chaya’s Mesa de Maíz, seasonal paletas and Mexican dessert cart; JA’O’s agave discovery, Margarita Cart and Tortilla Ancestral; Peacock Alley’s signature breakfast and afternoon tea experience; BonbonOm’s celebration of Mexican coffee through tastings, masterclasses and cold brew- coming soon. Select Mesa Abierta evenings will further bring modern Mexico to the table through collaborative, story-led dining moments shaped by local ingredients, craftsmanship and the resort’s refined oceanfront setting.

Bespoke experiences

Guests will be invited to enjoy the resort’s curated experience collection, a series of signature moments across wellness, culture, gastronomy and creativity that promote meaningful connection in a way that feels immersive, refined and distinctly Waldorf Astoria. The collection of curated experiences will guide guests through Restore, Discover, Indulge, Gather and Celebrate, offering a flexible framework for experiencing the resort and destination throughout the day. Mornings may begin with oceanfront yoga, Mayan breathwork or sound healing; afternoons may bring Riviera Watercolors, heritage textiles, Mayan clay, agave craftsmanship or Margarita Mixology; and evenings may unfold through Sunlit Sounds & Spritz, bossa nova, live strings and Rum & Smoke. Eligible transient stays of four consecutive nights or longer may include one selected resort experience or destination excursion per stay. Options may vary based on resort’s offerings.

Additional inclusions will be intentionally woven throughout the visit, from 24-hour in-room dining and a tailored minibar refreshed daily to arrival amenities, poolside welcome moments and private round-trip transfers from Cancun International Airport for eligible direct bookings.

Existing reservations at Waldorf Astoria Riviera Maya will also be honored according to the plan and terms confirmed at booking, with the exception of reservations including guests under 18 with arrival dates on or after January 10, 2027. For those reservations, the resort will work with each guest to identify alternative accommodation options and provide personalized assistance throughout the process.

Conrad Tulum Riviera Maya: A Secluded Bay Retreat Where Tulum Inspires Discovery

Conrad Tulum Riviera Maya luxury resort pool area with palm trees, lounge chairs, umbrellas, and a view of the ocean and sandy beach.
Conrad Tulum Riviera Maya – Aerial | Photo by Victor Elias Photography

Set along a secluded bay where jungle, mangroves and the Caribbean Sea meet, Conrad Tulum Riviera Maya will bring a differentiated All-Inclusive stay to life where travelers can move through each day at their own rhythm and find meaningful ways to discover, restore and connect.

Flavors that give Tulum its soul

A collection of distinctive culinary venues will anchor the Conrad Tulum Riviera Maya All-Inclusive stay, expressing the destination through flavor, craftsmanship and social connection. From Mediterranean sharing at Maratea to Japanese craftsmanship at Ukai, live teppanyaki at Kengai, Mexico-inspired cocktails at Ultramar, and fresh coastal simplicity at Chiringuito Crudo and fire-led flavors at Chiringuito Leña, the resort will offer a varied dining landscape shaped by discovery, craftsmanship and the energy of Tulum.

Tulum at a more private rhythm

Four adults sitting around a low wooden table, enjoying drinks and conversation in a cozy, plant-filled indoor setting at Conrad Tulum Riviera Maya.
Conrad Tulum Riviera Maya – Ceiba Club

Ceiba Club will offer a dedicated Adults-Only experience with access to Autor, Ceiba Lounge and Carbon Restaurant, Pool & Beach. Autor, a Michelin-recognized restaurant featuring contemporary Mexican cuisine, will further elevate the Adults-Only experience with an immersive dining journey that interprets Mexico’s culinary evolution through bold flavors, contemporary technique and a distinctly Conrad sense of discovery, with access available as part of the Ceiba Club experience.

Discovery for every generation

Symmetrical view of palm trees lining a reflective water at Conrad Tulum Riviera Maya feature at sunset with warm lighting and a pastel sky.
Conrad Tulum Riviera Maya – Lobby | Photo by Victor Elias Photography

The guest journey will unfold through a curated experience collection which will serve as the resort’s framework for discovery, turning included cultural and social gatherings into a journey designed to feel intentional, immersive and memorable. Organized around five experience collections: Awaken, Explore, Escape, Golden Hour and After Dark, the programming guides guests through wellness, culture, creativity, gastronomy and celebration throughout the day. Signature moments include Tulum After Dark, The Living Spirit of Tulum and Full Moon Celebration bringing the destination’s music, local storytelling and creative energy to life beneath the stars.

For younger guests, the always included kids’ club MYTHOS World expands beyond the expected, turning each day into a destination-inspired journey shaped by nature, creativity and modern Mayan storytelling. Age-specific programming for younger guests, along with an Explorer Kit, hands-on discovery and The Stargazer evening experience, invite children to build confidence and curiosity, while parents gain freedom to restore, dine, explore or reconnect at their own rhythm.

Signature on- and off-site experiences will be a standout differentiator within the Conrad Tulum Riviera Maya All-Inclusive offering, giving guests a deeper way to discover the region beyond the expected resort stay. Eligible transient stays of four consecutive nights or longer may include one selected resort experience or destination excursion per stay, with options designed around wellness, nature, cultural discovery or family connection – such as a cenote experience at Vesica, a family waterpark experience at Xel-Há or a spa inclusion. Whether drawn to restoration, nature, adventure or shared family discovery, travelers can connect with Riviera Maya in a way that feels personal, memorable and distinctly Conrad.

Additional thoughtful inclusions will range from 24-hour in-room dining and refreshed minibar selections to dedicated concierge support and private round-trip transfers from Cancun and Tulum international airports for eligible direct bookings. 

Existing reservations at Conrad Tulum Riviera Maya will be honored according to the plan and terms confirmed at the time of booking.

Modern white building with angled balconies overlooking lush green trees at Conrad Tulum Riviera Maya.
Conrad Tulum Riviera Maya – Suite

With its world-renowned hospitality at the forefront, Hilton brings more than 100 years of industry expertise to the evolving All-Inclusive space. Conrad Tulum Riviera Maya and Waldorf Astoria Riviera Maya will join Hilton’s growing All-Inclusive resorts portfolio in prime global destinations that deliver elevated leisure offerings and more choice for travelers. 

For more information and reservations, please visit the Conrad Tulum Riviera Maya and Waldorf Astoria Riviera Maya websites.

FAQ: Hilton Announces Waldorf Astoria Riviera Maya and Conrad Tulum Riviera Maya as Distinct All-Inclusive Resorts 

Who announced the transition of Waldorf Astoria Riviera Maya and Conrad Tulum Riviera Maya?

Hilton announced the transition of Waldorf Astoria Riviera Maya and Conrad Tulum Riviera Maya to All-Inclusive resort experiences.

What will Waldorf Astoria Riviera Maya and Conrad Tulum Riviera Maya offer?

Waldorf Astoria Riviera Maya introduces a more seamless, elevated All-Inclusive experience, where oceanfront privacy and the spirit of modern Mexico shape an effortless, personal and distinctly Waldorf Astoria stay, and Conrad Tulum Riviera Maya evolves into a multi-generational All-Inclusive retreat where the soul of Tulum comes alive through discovery, flavor and connection.

When will Waldorf Astoria Riviera Maya transition to an Adults-Only experience?

As of January 10, 2027, Waldorf Astoria Riviera Maya will transition to an Adults-Only experience for registered guests aged 18 and older.

Where are Waldorf Astoria Riviera Maya and Conrad Tulum Riviera Maya located?

Located on Mexico’s Caribbean coast, the resorts will offer distinct stays shaped by the character of their respective brands and rooted in a strong sense of place.

Why is Hilton bringing both Waldorf Astoria and Conrad into the All-Inclusive category?

For Hilton, bringing both Waldorf Astoria and Conrad into the category reflects its belief that luxury all-inclusive has evolved well beyond its traditional perception. Guests increasingly expect exceptional dining, bespoke experiences, wellness, and highly personalized service within a frictionless stay experience.

Media Contact

Gina Carriazo Hickey

Gina.CarriazoHickey@hilton.com


Waldorf Astoria Hotels & Resorts

<a href=”https://www.hilton.com/en/brands/waldorf-astoria/”>Waldorf Astoria Hotels & Resorts</a> is an award-winning portfolio of 40 iconic properties, each embodying a distinct sense of place through sincerely elegant service, one-of-a-kind experiences and culinary mastery in landmark destinations around the world. The highly anticipated reopening of Waldorf Astoria New York marked a defining moment for the brand – reintroducing a legend while ushering in a new era of luxury. Inspired by their timeless environments, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, the famous Peacock Alley, refined art collections, Michelin-starred dining and elevated in-room amenities. In addition to the brand’s world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at <a href=”https://www.hilton.com/en/brands/waldorf-astoria/”>waldorfastoria.com</a> or through the industry-leading <a href=”https://www.hilton.com/en/p/hilton-honors-mobile-app/”>Hilton Honors app</a>. <a href=”https://www.hilton.com/en/hilton-honors-rewards-program/”>Hilton Honors</a> members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at <a href=”https://stories.hilton.com/brands/waldorf-astoria”>stories.hilton.com/waldorfastoria</a>, and follow the brand on <a href=”https://x.com/waldorfastoria”>X</a> and <a href=”https://www.instagram.com/waldorfastoria/”>Instagram</a>.  

Conrad Hotels & Resorts

The largest of the Hilton Luxury Brand portfolio with 51 properties across five continents,<b> </b><a href=”https://www.hilton.com/en/brands/conrad-hotels/”>Conrad Hotels & Resorts</a> creates a seamless connection between bold design, impactful experiences and curated contemporary art to inspire the conscientious traveler. Conrad is a place where guests are empowered to explore through intuitive service and experiences that authentically connect them with each destination. This commitment comes to life through the brand’s 1/3/5 program, offering exclusive 1-, 3- and 5-hour experiences that showcase each property’s culture, adventure and local essence, allowing guests to deepen their connection to the destination. In addition to its award-winning hotel offerings, the brand also features an expanding residential portfolio combining sophisticated design, best-in-class amenities and purposeful service in sought-after destinations. Experience Conrad Hotels & Resorts by booking at <a href=”https://www.hilton.com/en/brands/conrad-hotels/”>conradhotels.com</a> or through the industry-leading <a href=”https://www.hilton.com/en/p/hilton-honors-mobile-app/”>Hilton Honors app</a>. <a href=”https://www.hilton.com/en/hilton-honors-rewards-program/”>Hilton Honors</a> members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Conrad Hotels & Resorts at <a href=”https://stories.hilton.com/brands/conrad-hotels”>stories.hilton.com/conradhotels</a>, and follow the brand on <a href=”https://www.instagram.com/conradhotels/”>Instagram</a> and <a href=”https://x.com/conradhotels”>X</a>.

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