LONDON – Hilton (NYSE:HLT) has announced a stylish new addition to its Curio Collection in the UK with the signing of The BoTree London, Curio Collection by Hilton. Set in the heart of Marylebone, the hotel is the latest addition to Hilton’s expanding lifestyle portfolio and builds on its long-standing partnership with Shiva Hotels.

Originally opened in 2023, The BoTree is a 200-room urban sanctuary with interiors buzzing with wild botanicals, vibrant colours, and natural light. Guests can choose from three distinct experiences: LAVO, a two-storey restaurant celebrating coastal-Italian cuisine; The BoTree Bar, a stylish daytime-to-nighttime social hub; and 77, London’s new premier cultural venue that hosts the world’s finest DJs for exclusive parties and private events in a state-of-the-art environment. For more intimate gatherings, a cosy 33-seat screening room sets the scene for private events.

The hotel uniquely stands at the meeting point of three of London’s most celebrated neighbourhoods – Marylebone, Mayfair, and Soho, allowing guests easy access to the charm of Marylebone’s boutiques and cultural landmarks, Mayfair’s luxury shopping, and is steps away from Soho’s vibrant streets and energy.

Patrick Fitzgibbon, senior vice president, development, Europe, Middle East & Africa, Hilton, said, “The BoTree London is an exciting addition to our growing Curio Collection by Hilton portfolio, bringing a distinctive, lifestyle-led experience to one of London’s most dynamic neighbourhoods. Shiva Hotels have a proven track record of creating standout hotels, and The BoTree perfectly captures the energy and individuality that defines the Curio Collection by Hilton brand. With its incredible location, vibrant design, and resort-like feel, The BoTree will be a fantastic base for guests looking to explore London’s culture and creativity.”

Brooke Thomas, brand leader, Curio Collection by Hilton, said, “Curio Collection is rapidly expanding in sought after destinations across the globe, but we’ve seen very impressive growth for the brand in the UK. Hotels like The BoTree continue to create the one-of-a-kind experiences, world-class dining concepts and design-forward storytelling that guests expect of Curio Collection.”

Eva Mount, general manager, The BoTree London, Curio Collection by Hilton, said, “Joining the Hilton family is a step in our journey to continue to build vibrant connections and offer a standout hotel for our international guests and local community.”

Set minutes from Bond Street station and the Elizabeth Line, guests will be able to easily connect to a variety of locations, including Heathrow Airport, the City of London, Shoreditch, Canary Wharf and the O2 Arena.

The BoTree London, Curio Collection by Hilton will be part of Hilton Honors, the award-winning guest loyalty programme. Members booking directly through Hilton channels will benefit from flexible payment options, member discounts, complimentary standard Wi-Fi.

The hotel is located at 30 Marylebone Lane, London W1U 2DR, United Kingdom. More information on the hotel and booking a stay can be found here: The BoTree London, Curio Collection by Hilton.

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