• Beginning this month, guests can enjoy Hampton by Hilton’s first-ever guest-created waffle, a limited-time Peach Cobbler flavor available at nearly 2,500 participating hotels across the United States and Canada.
• New Hampton by Hilton research conducted with Wired Research found 42% of travelers say a great hotel breakfast makes them happy before hitting the road, while nearly four in 10 (39%) say a hot breakfast they did not have to make feels as rewarding as a spa day.
• The Peach Cobbler Waffle was created by Hampton’s first Guest Waffle Boss, Kaylee Voight of East Lansing, Michigan, and joins a breakfast tradition that inspires guests to make an estimated 30 million waffles at Hampton hotels each year.

MCLEAN, Va. – Fresh off the waffle iron: Hampton by Hilton’s Peach Cobbler Waffle, the brand’s first-ever guest-created waffle flavor, is rolling out this month at nearly 2,500 participating hotels across the U.S. and Canada. As the winning recipe in Hampton’s inaugural Guest Waffle Boss competition, this limited-time creation stacks ripe peaches, oat crumble, caramel sauce and whipped cream on top of Hampton’s beloved guest-baked Belgian waffle. Just in time for National Waffle Day on Aug. 24, it’s giving travelers one more reason to get out of bed for breakfast.

Breakfast has long been known as the most important meal of the day, but according to travelers, it might just be the happiest, too. According to a new Hampton by Hilton study conducted with Wired Research:

• 42% of travelers say a great hotel breakfast makes them happy before hitting the road.
• Two-thirds (66%) are more likely to enjoy a sit-down breakfast while traveling than at home.
• Nearly four in 10 (39%) say a hot breakfast they don’t have to cook leaves them just as happy as a spa day.

“At Hampton, breakfast has always been about more than what’s on the plate, it’s a reflection of Hamptonality, the warm, reliable hospitality our guests know and love,” said Shruti Gandhi Buckley, senior vice president and brand leader, Hampton by Hilton. “It’s rewarding to see travelers tell us what we’ve long believed: breakfast is one of the moments guests look forward to most during a stay. Every morning, guests gather around our signature waffle station to start the day together, so inviting them to help create our next waffle flavor felt like a natural way to celebrate one of Hampton’s most beloved traditions and bring Hamptonality to life in a whole new way.”

Today, guests make an estimated 30 million waffles each year at Hampton hotels, enough to fill the biggest stadium in America – Michigan Stadium, in the home state of Hampton’s Guest Waffle Boss – 278 times over. From classic favorites to seasonal flavors like Red Velvet, Pumpkin Spice, S’mores and now Peach Cobbler, Hampton continues to evolve its breakfast tradition, proving that even an iconic guest favorite can keep getting better through thoughtful innovation.

Meet Hampton’s First Guest Waffle Boss

Every great waffle has a story, and this one starts in East Lansing, Michigan. Last National Waffle Day, Hampton invited breakfast lovers across the country to dream up the brand’s next signature waffle flavor through its first-ever Guest Waffle Boss competition. Kaylee Voight’s Peach Cobbler creation rose to the top, earning her one million Hilton Honors Points, a five-night stay at any Hampton by Hilton worldwide and, perhaps most importantly, bragging rights as the creator of Hampton’s first-ever guest-inspired waffle flavor.

To learn more about Hampton by Hilton and its complimentary hot breakfast, including the limited-time Peach Cobbler Waffle, visit stories.hilton.com/hampton or HamptonbyHilton.com.

Methodology

The Hampton by Hilton research was conducted by Wired Research from Feb. 16–23, 2026, among 2,000 U.S. adults ages 18+, including an oversample of 1,000 American travelers. Travelers were defined as U.S. adults who traveled domestically for at least one night in the past two years. The margin of error is ±3.1% for the general population and ±2.4% for travelers.

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