MCLEAN, Va. – Hilton, a leading global hospitality company, announced today the launch of its fifth-annual Travel Advisor Appreciation Sweepstakes in celebration of National Travel Advisor Appreciation Month, which takes place each May to spotlight the contributions of advisors to the overall travel industry. To participate, beginning today through May 31, travel advisors are invited to complete a short feedback survey for the chance to be among 10 winners selected to receive 100,000 Hilton Honors Points, which can be redeemed at any of Hilton’s 8,600+ properties around the world. 

“At Hilton, we recognize the invaluable contributions of travel advisors to our business and the broader travel industry. Their expertise and dedication are instrumental in connecting travelers with our diverse portfolio of hotels and resorts worldwide. The stay really starts with them,” said John Ryan, vice president, Global Travel Partnerships, Leisure and All-Inclusive Sales, Hilton. “Travel advisors bring exceptional value by understanding and meeting the unique needs of their clients and ensuring memorable and seamless experiences. We are proud to celebrate and support these essential partners who play a crucial role in driving our success and the industry’s growth.” 

Throughout Travel Advisor Appreciation Month, Hilton is dedicated to optimizing its partnership with travel advisors by providing educational content designed to help facilitate their work. Gaining insights into how travel advisors prefer to be recognized and understanding what specific types of educational content they find most effective is crucial to Hilton’s success and remains a primary focus for the future.  

“At Hilton, we know innovation and evolution begins with listening. Feedback from travel advisors is vital as it helps us understand how they wish to learn and be recognized,” said Jody Mattice, director, Travel Partner and Advisor Programs, Hilton.  “By listening to their insights, we aim to tailor our training programs and offers to better meet their needs, fostering a more engaged and motivated network of professionals. This collaborative approach can help ensure that travel advisors continue to thrive and deliver outstanding service to their travelers.”  

The Travel Advisor Appreciation Sweepstakes runs now through May 31, 2025, and is available to travel advisors globally. Winners will be notified prior to June 10, 2025.  

For full details and to enter the Travel Advisor Appreciation Sweepstakes, complete the survey here.   

NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. Open to all Hilton Worldwide Sales Travel Advisor Partners with a valid IATA, TIDS, ARC, TSI, CLIA, ERSP, SATO, or TRUE membership number. Begins 5/1/2025 and ends 5/31/2025. Odds of winning depends on number of entries received. Prizes: 10 winners will receive 100,000 Hilton Honors Points. The Travel Advisor Appreciation Sweepstakes is sponsored by Hilton Domestic Operating Company Inc., 7930 Jones Branch Drive, McLean, VA 22102. Additional terms, conditions & restrictions apply. See complete Official Rules at TravelAgents.Hilton.com. 

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