MCLEAN, Va. – Hilton marked another remarkable year of growth in 2025, adding nearly 800 hotels and 100,000 new rooms to its global portfolio, representing full-year net unit growth of 6.7%. 

Owner appetite for Hilton’s brands, increased conversion activity and outsized demand for luxury and lifestyle products continued to drive strong growth for the company’s development pipeline. The company signed more than 1,000 new hotels in 2025, or almost 140,000 rooms. Hilton now has more than 3,700 hotels under development, totaling more than 520,000 rooms. 

Hilton started construction on nearly 100,000 rooms in 2025, the company’s highest ever number of starts in a single year on an organic basis. Approximately one in every five hotel rooms under construction globally is slated to join the Hilton system. 

“Hilton’s record growth in 2025 reflects the power of our brands, the dedication of our team, and the trust of our owners and guests,” said Chris Nassetta, president and CEO, Hilton. “We continue to strengthen our network effect and strategically expand into destinations around the world. We’re also adding new brands, with more to come in 2026, which is a testament to our commitment to innovate and meet evolving guest demand. With a robust pipeline and industry-leading commercial engines, we expect net unit growth of 6–7% in 2026, positioning Hilton to lead the industry in the years ahead.” 

Recent milestones driving Hilton’s fast-paced growth include:  

• The launch of two new brands, Apartment Collection by Hilton and Outset Collection by Hilton, with more expected to be announced in 2026.  
  • Hilton recently announced Apartment Collection by Hilton, a new lodging category within Hilton’s growing collection brand portfolio – offering unique, spacious furnished apartments, which will become available for booking through Hilton channels in the first half of 2026. The launch builds on Hilton’s existing global inventory of approximately 10,000 apartment-style units, adding as many as 3,000 new units through its partnership with Placemakr. Hilton expects to significantly grow its apartment-style inventory over the next few years through this new partnership and through additional franchise agreements with new owners in the multi-family segment.
  • In October, the company launched Outset Collection by Hilton, a conversion-focused brand designed for independent hotels, which has more than 60 hotels already under development and long-term growth potential of more than 500 hotels across the United States and Canada alone. Conversions accounted for nearly 40% of openings in 2025 as owners seek the benefits of Hilton’s powerful commercial engines, converting from both independent and branded hotels to Hilton’s brands. 
• Strong momentum in the luxury and lifestyle segment, including the grand reopening of Waldorf Astoria New York, the first Waldorf Astoria hotels in Finland, Japan and Costa Rica, and major signings such as NoMad Hotels in Detroit and Singapore. Hilton’s lifestyle hotels also launched in several new countries, including the first Canopy by Hilton hotel in South Africa and the first Curio Collection by Hilton hotel in Thailand. Over 1,000 luxury and lifestyle hotels now operate in Hilton’s portfolio globally, with more than 200 new properties added in 2025. 
• Surpassing the milestone of 9,000 operating hotels worldwide, marking a new record as Hilton fast approaches the next milestone of 10,000 hotels. Thanks to brand debuts in markets such as Rwanda and Pakistan in 2025, Hilton now operates in 143 countries and territories worldwide. 

“Hilton is committed to being the preferred partner for owners globally, which is clearly demonstrated by our growth in 2025,” said Christian Charnaux, executive vice president and chief development officer, Hilton.“ Our brands deliver industry-leading returns for owners over the long term, with market share premiums driving top line and our system scale maximizing margins and ultimately cash-on-cash returns. This results in our record 520,000 rooms under development, and our 20% share of all rooms under construction globally versus our current global market share of 5%. The setup to further grow our portfolio is tremendous.” 

Hilton welcomed more than 233 million guests to its properties last year, more than any year in its history, and surpassed the milestone of serving 4 billion guests worldwide since its founding.  

More information on the latest exciting openings slated across Hilton’s global network in 2026 is available here.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements include, but are not limited to, statements related to our expectations regarding the performance of our business, future financial results, liquidity and capital resources and other non-historical statements. In some cases, you can identify these forward-looking statements by the use of words such as “outlook,” “believes,” “expects,” “forecasts,” “potential,” “continues,” “may,” “will,” “should,” “could,” “seeks,” “projects,” “predicts,” “intends,” “plans,” “estimates,” “anticipates” or the negative version of these words or other comparable words. Such forward-looking statements are subject to various risks and uncertainties including, among others, risks inherent to the hospitality industry; macroeconomic factors beyond our control, such as inflation, changes in interest rates, challenges due to labor shortages or disputes and supply chain disruptions; the loss of key senior management personnel; competition for hotel guests and management and franchise contracts; risks related to doing business with third-party hotel owners; performance of our information technology systems; growth of reservation channels outside of our system; risks of doing business outside of the U.S.; risks associated with geopolitical conflicts and other geopolitical events; and our indebtedness. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found under the section entitled “Part I—Item 1A. Risk Factors” of our Annual Report on Form 10-K for the fiscal year ended December 31, 2024, which is filed with the Securities and Exchange Commission (the “SEC”) and is accessible on the SEC’s website at www.sec.gov. Accordingly, there are or will be important factors that could cause actual outcomes or results to differ materially from those indicated in these statements. These factors should not be construed as exhaustive and should be read in conjunction with the other cautionary statements that are included in this press release and in our filings with the SEC. We undertake no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments or otherwise, except as required by law. 

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