LAGOS, Portugal – Hilton (NYSE: HLT) today announced the signing of Conrad Meia Praia Algarve, a new luxury beachfront resort showcasing Conrad Hotels & Resorts’ globally recognised design and experiential ethos in the Algarve when it opens in spring 2027. The project will be developed by the joint-venture between PGIM’s real estate business, Sonae Sierra and Iberian Hospitality Solutions (IHSP) under a franchise agreement – marking its second collaboration with Hilton. The new resort will also include 21 Conrad branded residences.
Located above the idyllic Meia Praia beach, just a short drive from Lagos town, Conrad Meia Praia Algarve will feature 116 guest rooms and suites, all with sweeping sea views, including seven with private plunge pools. The resort’s amenities include two distinctive restaurants, a contemporary beach club, a lobby and pool bar, indoor and outdoor pools, a Conrad spa, a modern fitness center, and a refined space for events. The resort will reflect Conrad’s approach to modern luxury: bold, contemporary design; intuitive service; and experiences that authentically connect guests to the Algarve.
Dan Wakeling, vice president, development, luxury & residential, Europe, Middle East & Africa, Hilton, said, “Conrad Meia Praia Algarve represents a key milestone in Hilton’s luxury growth strategy across Europe. This exceptional beachfront resort will add to our expanding range of Conrad properties across the region and offer guests a new way to experience a luxury stay in one of Portugal’s most popular destinations. We’re delighted to be working with the joint-venture between PGIM Real Estate, Sonae Sierra and Iberian Hospitality Solutions (IHSP) and their experienced development team to bring this vision to life.”
//”As travellers seek deeper connection to the world around them, this resort will offer an experience shaped by culture, craft and a true sense of place.”
Dino Michael, senior vice president and category head, Hilton Luxury Brands, said, “Conrad Meia Praia Algarve gives us an extraordinary canvas to express what modern luxury means today: a place where bold design, intuitive service and the natural beauty of the Algarve come together to create a stay that feels both grounded and transportive. As travellers seek deeper connection to the world around them, this resort will offer an experience shaped by culture, craft and a true sense of place.”
On behalf of the JV between Sierra, PGIM, IHSP, “We are proud to collaborate again with Hilton on the development of Conrad Meia Praia Algarve, a project that reflects our commitment to creating world-class hotel experiences. This investment is fully aligned with the strategy of our joint venture, which focuses on acquiring, developing and actively managing differentiated hospitality assets in established tourism destinations. Supported by the operational expertise of IHSP, and located in one of Portugal’s most attractive and resilient tourism markets, this project reinforces our ambition to diversify our portfolio with high-quality assets while contributing to the long-term enhancement of the country’s tourism offering.”
This represents the second investment of the joint venture between Sonae Sierra and Iberian Hospitality Solutions (IHSP), which aims to acquire, develop and actively manage differentiated hospitality assets, with a target gross asset value of approximately €200 million, following its first acquisition completed in April 2024, with opened Cénica Porto Hotel, Curio Collection by Hilton, located in the heart of Porto.
The Algarve is one of Europe’s leading leisure destinations, renowned for its year-round sunshine, world-class golf courses, and charming coastal towns.
Conrad Meia Praia Algarve will join Hilton’s growing portfolio in Portugal, which currently includes 30 trading hotels and 16 in the pipeline. The new signing builds on the success of Conrad Algarve in Quinta do Lago and further strengthens the brand’s presence in the region. The property will join a number of upcoming Hilton luxury hotel openings across Europe, including Waldorf Astoria Admiralty Arch and Sandblu Santorini, LXR Hotels & Resorts.
Conrad Meia Praia Algarve – Fast Facts
Opening: Spring 2027
Location: Meia Praia Beach, Lagos, Algarve, Portugal
Developer: Wonder Hotel Ventures S.A.
Key Count: 116 guest rooms and suites (all with sea views; seven with private plunge pools) as well as Conrad Branded Residences
Dining: Two restaurants including a speciality venue, beach club, lobby bar, pool bar
Amenities: Indoor and outdoor pools, spa, fitness centre, meeting space
Brand: Conrad Hotels & Resorts
Media Contact
Conrad Hotels & Resorts
The largest of the Hilton Luxury Brand portfolio with 50 properties across five continents,<b> </b><a href=”https://www.hilton.com/en/brands/conrad-hotels/”>Conrad Hotels & Resorts</a> creates a seamless connection between bold design, impactful experiences and curated contemporary art to inspire the conscientious traveler. Conrad is a place where guests are empowered to explore through intuitive service and experiences that authentically connect them with each destination. This commitment comes to life through the brand’s new 1/3/5 program, offering exclusive 1-, 3- and 5-hour experiences that showcase each property’s culture, adventure and local essence, allowing guests to deepen their connection to the destination. In addition to its award-winning hotel offerings, the brand also features an expanding residential portfolio combining sophisticated design, best-in-class amenities and purposeful service in sought-after destinations. Experience Conrad Hotels & Resorts by booking at <a href=”https://www.hilton.com/en/brands/conrad-hotels/?xch=1913863536,HO2SLCRTUZCDQCSQA0N222Q”>conradhotels.com</a> or through the industry-leading <a href=”https://www.hilton.com/en/p/hilton-honors-mobile-app/”>Hilton Honors app</a>. <a href=”https://www.hilton.com/en/hilton-honors-rewards-program/”>Hilton Honors</a> members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Conrad Hotels & Resorts at <a href=”https://stories.hilton.com/brands/conrad-hotels”>stories.hilton.com/conradhotels</a>, and follow the brand on <a href=”https://www.instagram.com/conradhotels/”>Instagram</a> and <a href=”https://x.com/conradhotels”>X</a>.
About Sonae Sierra
Sonae Sierra is a multinational company that operates in an integrated manner in the real estate business, focusing on urban transformation and innovation. With projects carried out in more than 35 countries, it currently manages around 7 billion euros in assets. Sustainability has always been a differentiating element and one of the main pillars of the company’s positioning in all business areas. Sierra has a solid reputation as a specialist in market-leading real estate solutions that add value to society as a whole. Its vertically integrated offer includes the creation of personalised vehicles with long-term relationships with leading investors, the development and modernisation of sustainable urban spaces with different real estate uses, an integrated and complete platform of real estate services, and the management of a resilient portfolio ready to meet the challenges of the future.
For more information, please visit sonaesierra.com.
About PGIM
PGIM, the global asset management business of Prudential Financial, Inc. (NYSE: PRU) is built on a 150-year legacy of strength, stability, and disciplined risk management through more than 30 market cycles. Managing $1.5 trillion in assets,1 PGIM offers clients deep expertise across public and private asset classes, delivering a diverse range of investment strategies and tailored solutions — including fixed income, equities, real estate and alternatives. With 1,400+ investment professionals across 41 offices in 20 countries, we serve retail and institutional clients worldwide. For more information, visit pgim.com.
PGIM’s real estate business is the world’s third-largest real estate investment manager, with $216 billion in gross assets under management and administration,2 and real estate professionals located in 30+ cities worldwide. Through our full suite of real estate equity and debt solutions, we aim to achieve exceptional outcomes on behalf of investors and borrowers. Our uncompromising commitment to building lasting relationships with our clients is founded on trust, transparency, and mutual respect.
Prudential Financial, Inc. (PFI) of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom, or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom. For more information please visit news.prudential.com.
1 As of Sept. 30, 2025.
2 As of Sept. 30, 2025, AUM reflected as gross. Net AUM is $139 billion and AUA is $49 billion. PGIM’s real estate business is the third-largest real estate investment manager (out of 72 firms surveyed) in terms of global real estate assets under management based on Pensions & Investments’ “Largest Real Estate Investment Managers” list published October 2024. This ranking represents AUM as of June 30, 2024. Participation in the ranking is voluntary, and no compensation is required to participate in the ranking.
About IHSP
Iberian Hospitality Solutions (IHSP) is a Lisbon-based hospitality asset management and hotel management company. IHSP’s team brings unparalleled experience in the hospitality and leisure market, having managed more than 30 hotels and resorts over the past decade, representing over 3,000 keys, including several successful hotel openings and repositioning projects. Led by Gonçalo Batalha, IHSP operates as a multi-brand hotel operator, distinguished by an asset-focused strategy, with strong commitment to and alignment with investor returns.
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