MCLEAN, Va. – Hilton’s Lifestyle portfolio continues to expand globally, with Curio Collection by Hilton and Tapestry Collection by Hilton surpassing 200 open hotels each. This momentum reflects sustained growth as travelers increasingly seek locally grounded, experience-led stays, a demand underscored by Hilton’s 2026 Trends Report, which found that 86% of travelers value experiences over material gifts.

Owner interest in Hilton’s Collections brands continues to grow, driven by both new build and flexible conversion opportunities that allow hotels to retain their individual story and character while tapping into the benefits of Hilton. One of those benefits is Hilton’s industry-leading technology platform that connects customer, inventory, pricing and property systems through a cloud-based architecture that is built for scale. For brands like Curio Collection and Tapestry Collection, this means owners can deliver the boutique hotel style stays guests expect more efficiently, helping to deepen loyalty and create stronger, long-term value for owners.

Guest interest in Curio Collection and Tapestry Collection is also driven by the benefits of Hilton, especially Hilton Honors. The award-winning loyalty program offers members the ability to earn and redeem Points, access member discounts and contactless technology, including Digital Check-In/Check-Out and the flexibility to choose and access their room using Digital Key, exclusively through the Hilton Honors app.

Curio Collection by Hilton Surpasses 200 Hotels Worldwide

Curio Collection by Hilton, a global portfolio of individually remarkable hotels, has grown to more than 200 open properties across 47 countries and territories. With a pipeline of over 120 hotels, the brand is continuing to expand into new destinations, approaching a footprint of 50 markets worldwide. 

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“Reaching 200 hotels marks an important moment for Curio Collection by Hilton as we continue to expand into new markets and bring more individually remarkable stays to travelers around the world,” said Brooke Thomas, brand leader, Curio Collection by Hilton. “While every property in the portfolio tells its own story, what unites each is the ability to capture the essence of its surroundings. Through locally inspired design, food and beverage and curated moments that satisfy travelers’ curiosity to explore, our hotels create stays that immerse guests in the unique culture and spirit of the destination.”

Tapestry Collection by Hilton Reaches 200-Hotel Milestone

Tapestry Collection by Hilton, a gathering of independent hotels each with an original, vibrant personality and designed to reflect the identity of their local communities, is also celebrating 200 open hotels.

The momentum for Tapestry Collection by Hilton is fueled by high conversion demand and a flexible model that allows independent hotels to join the Hilton system while preserving their local character. With almost 150 hotels in development, Tapestry Collection by Hilton continues to expand across new destinations worldwide.

Modern indoor seating area with green cushioned chairs, a white sofa, small tables, and large windows letting in natural light.
Zaria Court Kigali, Tapestry Collection by Hilton – Common Space

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Upcoming Openings:

“Tapestry Collection by Hilton’s continued growth reflects the strong appeal of independent hotels with original, vibrant personalities and deep ties to their communities,” said Elizabeth Scruggs, brand leader, Tapestry Collection by Hilton. “As we surpass 200 hotels, we are expanding into even more destinations worth exploring. We’re creating spaces that have a unique identity and origin story through elevated culinary offerings, design and authentic experiences that facilitate local exploration and adventure for our guests.”

Expanding Hilton’s Lifestyle Portfolio

This momentum reflects sustained growth as travelers increasingly seek locally grounded stays rooted in culture and discovery. Hilton’s 2026 Trends Report found that 35% of travelers are booking trips around a specific cultural experience. Driven by demand for hotels with distinct identities and strong connections to their destinations, Hilton’s Lifestyle portfolio continues to grow as one of the company’s most dynamic areas of expansion, as guests seek brands that align with their beliefs, values and desire to connect with likeminded people. Curio Collection by Hilton and Tapestry Collection by Hilton are continuing to expand across gateway cities, resort markets and off-the-beaten-path locales around the world. Both brands create the experiential stays guests crave and foster an authentic connection to their destination, offering travelers more ways to discover the local culture through design, food and beverage and the stories that define each hotel.

FAQ: About Hilton’s Lifestyle Collections
What is Curio Collection by Hilton?

Curio Collection by Hilton is a global portfolio of individually remarkable hotels handpicked to immerse guests in one-of-a-kind moments in the world’s most sought-after destinations. Each Curio Collection by Hilton hotel evokes a bespoke story through distinctive architecture and design, world-class food and beverage and curated services, rituals and high-end amenities, offering travelers refined, one-of-a-kind stays with a strong sense of place.

What is Tapestry Collection by Hilton?

Tapestry Collection by Hilton is a gathering of independent hotels, each with an original, vibrant personality. Every hotel’s unique story is woven into its design, décor and food and beverage, offering guests authentic experiences across an array of locations worth exploring, with a strong connection to local culture and community.

Why are these brands attractive to hotel owners?

Curio Collection by Hilton and Tapestry Collection by Hilton offer flexible brand frameworks that allow owners to retain the individuality and story of their properties while gaining access to Hilton’s global distribution, technology platform and Hilton Honors, the award-winning guest loyalty program. Both brands are well-suited for conversions, providing a compelling option for independent hotel owners seeking scale, performance and the ability to differentiate in competitive markets.

Why are Curio Collection by Hilton and Tapestry Collection by Hilton resonating with travelers?

Guests are increasingly seeking hotels that reflect local culture, design and cuisine. Curio and Tapestry meet the growing demand for experience-driven travel through distinctive architecture and curated experiences and locally inspired food and beverage, while still benefiting from Hilton’s consistency, service and guest loyalty program.

What benefits does Hilton Honors offer guests staying at Curio Collection by Hilton and Tapestry Collection by Hilton hotels?

Hilton Honors is Hilton’s award-winning guest loyalty program. Members staying at Curio and Tapestry Collection hotels can earn and redeem Points, access member discounts and use digital tools available through the Hilton Honors app, including Digital Check-In and Digital Key. Hilton Honors members who book directly through preferred Hilton channels also have access to flexible payment options that allow members to combine Points and money when booking stays

What are Hilton’s Collection brands?

Hilton’s Collection brands offer guests distinct hotel experiences across a range of destinations and stay styles.

  • LXR Hotels & Resorts is a growing collection of 18 award-winning luxury properties that celebrate the timeless pursuit of personal adventure.
  • Curio Collection by Hilton features individually remarkable hotels known for distinctive architecture, destination-driven dining and immersive stays in sought-after locations. 
  • Tapestry Collection by Hilton includes vibrant, locally inspired hotels with vibrant design offering guests authentic experiences across an array of destinations worth exploring.
  • Outset Collection features a range of hotels with upscale finishes, a genuine connection to the destination and its own indie personality with amenities, design and experiences tailored to the market.

The post Hilton’s Curio and Tapestry Collections Each Celebrate 200th Hotel Milestones, Contributing Towards Hilton’s Rapidly Growing Lifestyle Portfolio appeared first on Stories From Hilton.