LONDON – Hilton (NYSE: HLT) today announces the signing of London Bridge Hotel, Tapestry Collection by Hilton, as part of a franchise agreement with Gama Holdings, marking the debut of the lifestyle brand in the UK capital and becoming Hilton’s ninth brand in London. Set beside London Bridge Station in one of the city’s most vibrant and well-connected districts, the 153-room hotel is expected to welcome guests in early 2028 after undergoing a more than £12 million transformation.

Located at 8–18 London Bridge Street, the hotel will be within walking distance of some of the capital’s most iconic landmarks, including The Shard, Borough Market, Tower Bridge and the South Bank cultural district.

Five business executives pose at the London Bridge Hotel, Tapestry Collection by Hilton Signing Ceremony.
Hilton and Gama Holdings executives at the signing ceremony for London Bridge Hotel, Tapestry Collection by Hilton in New York. From left to right: Paul Blackmore (vice president, development, UK & Ireland, Hilton), Simon Elias (president, Gama Holdings), Elizabeth Scruggs (brand leader, Tapestry Collection by Hilton), Christian Charnaux (executive vice president and chief development officer, Hilton) and Simon Vincent (president, Europe, Middle East & Africa, Hilton).

A distinctive Central London stay

The hotel, which will benefit from strong corporate and leisure demand, will offer 153 guest rooms, including unique garden vault rooms, delivering a broad range of options for business travellers and guests exploring the capital.

At the heart of the hotel will be a redesigned ground floor experience featuring a number of different premium F&B outlets – all of which will be operated by leading hospitality partner Individual Restaurants.

Expanding Tapestry Collection by Hilton in the UK

Tapestry Collection by Hilton is a portfolio of independent hotels, each with its own vibrant personality and connection to its destination. Inspired by the locale, every hotel offers guests authentic experiences, thoughtful design and locally inspired food and drink, creating stays that are as unique as the places they call home.

This London signing follows continued momentum for Tapestry Collection by Hilton across the UK and Ireland, including recent signings announced in Plymouth and Cork, with both due to open in 2027. The recent signings join a collection of four distinctive properties already open across the UK, including The Samuel Ryder Hotel St Albans, Elmbank York, The Marcus Portrush and Dover Marina Hotel & Spa.

Christian Charnaux, executive vice president and chief development officer, Hilton, said, “London and the broader UK and Ireland region continue to present tremendous opportunities for growth, and this signing is another great example of how we are driving value for owners and strengthening our network effect around the world. Through our partnership with Gama Holdings, we are delighted to introduce Tapestry Collection to the city, further expanding our lifestyle portfolio in one of the world’s most important travel destinations. This signing builds on the strong momentum we are seeing across our brand portfolio in the region and reflects continued demand from owners for the scale, commercial engines and industry-leading returns that Hilton delivers.”

Simon Elias, president, Gama Holdings, said, “Having owned London Bridge Hotel for more than 30 years, it is incredibly rewarding to see the property enter this exciting new phase. We believe Hilton is the ideal partner to help realise our vision for the hotel’s future, and we are delighted to introduce Tapestry Collection to London. This partnership combines the character and heritage of the hotel with the strength of one of the world’s leading hospitality companies, and I am confident it will be something we can all be proud of for many years to come.”

Guests will benefit from Hilton Honors, the award-winning guest loyalty programme. Members who book directly with Hilton can earn Points for hotel stays and experiences, and enjoy instant rewards and benefits, including contactless check-in with room selection and exclusive member discounts.

FAQ: Tapestry Collection by Hilton Arrives In UK Capital With London Bridge Hotel Signing 
What is being announced?

Hilton has signed London Bridge Hotel under the Tapestry Collection by Hilton brand through a franchise agreement with Gama Holdings. The hotel is expected to join the portfolio in early 2028.

Why is this signing significant?

The hotel will mark the debut of Tapestry Collection by Hilton in London and become Hilton’s ninth brand represented in the capital.

What is Tapestry Collection by Hilton?

Tapestry Collection by Hilton is a portfolio of lifestyle hotels that celebrate the character, culture and history of their destinations while offering the benefits of the Hilton network and Hilton Honors loyalty programme.

Where is the hotel located?

The hotel is located at 8-18 London Bridge Street, adjacent to London Bridge Station and within walking distance of The Shard, Borough Market, Tower Bridge and the South Bank cultural district.

When will the hotel open?

The hotel is expected to welcome guests in early 2028 following a more than £12 million refurbishment and repositioning programme.

What facilities will the hotel offer?

The property is expected to appeal to both business and leisure travellers, benefiting from strong corporate demand and its location in one of London’s most connected and vibrant districts.

How does this fit into Hilton’s UK growth strategy?

The signing reflects Hilton’s continued expansion across the UK and Ireland and further strengthens the presence of Tapestry Collection by Hilton in key regional destinations. The brand’s UK and Ireland portfolio is expected to grow to six hotels by 2028.

What other Tapestry Collection by Hilton hotels operate in the UK and Ireland?

Current Tapestry Collection by Hilton properties include The Samuel Ryder Hotel St Albans, Elmbank York, The Marcus Portrush and Dover Marina Hotel & Spa. Additional hotels planned for the portfolio include New Continental Plymouth and Cork City Centre.

Will guests be able to earn Hilton Honors Points?

Yes. Guests staying at the hotel will be able to earn and redeem Hilton Honors Points and access Hilton Honors member benefits when booking directly through Hilton channels.

Contact

Vee Maxwell

Vee.Maxwell@hilton.com


Tapestry Collection by Hilton

<a href=”https://www.hilton.com/en/brands/tapestry-collection/”>Tapestry Collection by Hilton</a> is a portfolio of more than 200 independent hotels each with an original, vibrant personality, encouraging guests to enjoy off-the-beaten-path experiences in destinations worth exploring. While each property has a unique story to share that comes to life through uplifting design and unique food & beverage, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning <a href=”https://www.hilton.com/en/hilton-honors/”>Hilton Honors</a> program. Experience Tapestry Collection by Hilton by booking at <a href=”https://www.hilton.com/en/brands/tapestry-collection/”>tapestrycollectionbyhilton.com</a> or through the industry-leading <a href=”https://www.hilton.com/en/p/hilton-honors-mobile-app/”>Hilton Honors app</a>. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tapestry Collection by Hilton at <a href=”https://stories.hilton.com/brands/tapestry-collection”>stories.hilton.com/tapestry</a>, and follow the brand on <a href=”https://www.facebook.com/tapestrycollection”>Facebook</a>, <a href=”https://www.instagram.com/tapestrycollection/”>Instagram</a> and <a href=”https://x.com/tapestryhilton”>X</a>.  

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