• Tru by Hilton debuts in Honduras with the opening of Tru by Hilton Distrito Palmerola, marking the brand’s premiere in the country and expanding its growing footprint across the Caribbean and Latin America.
• Located steps from Palmerola International Airport (XPL) within Distrito Palmerola, the 103‑room hotel introduces Tru’s spirited design, social lobby experience and value‑driven amenities to one of Honduras’ key connectivity hubs.
• The opening builds on Tru by Hilton’s strong momentum across CALA, where the brand has nearly 10 hotels welcoming guests and approximately 25 in development, with plans to expand into additional countries in the coming years.

COMAYAGUA, Honduras and MIAMI — Hilton (NYSE: HLT) today announced the opening of Tru by Hilton Distrito Palmerola, marking the brand’s debut in Honduras and expanding the brand’s growing footprint across the Caribbean and Latin America (CALA). With nearly 10 hotels welcoming guests and approximately 25 in development across the region, Tru by Hilton expects to have a presence in seven countries throughout the region in the coming years. Located directly steps from Palmerola International Airport (XPL) within Distrito Palmerola, the 103-room hotel introduces Tru’s spirited design, social lobby experience and value driven amenities to one of Honduras’ key connectivity hubs.

The opening of Tru by Hilton Distrito Palmerola builds on the brand’s strong momentum across CALA, driven by a series of strategic market firsts that continue to elevate brand awareness and attract owner interest. In 2022, the brand made its regional debut in Brazil with Tru by Hilton Criciúma, followed by Mexico with Tru by Hilton Monterrey Fundidora. In 2024, Tru by Hilton Cali Sur opened, marking its debut in Colombia, and Tru by Hilton Chillán Ferrat was the brand’s first in Chile in 2025.  Tru by Hilton Chapeco in Brazil and Tru by Hilton Saltillo in Mexico also opened in 2025.  In January 2026, the brand welcomed Tru by Hilton Puebla Angelopolis with plans to expand with its fourth property in Mexico with the opening of Tru by Hilton Mexico City Airport by mid-year.

Looking ahead, Tru by Hilton plans to debut in Argentina with Tru by Hilton Bariloche, Costa Rica with Tru by Hilton San Jose Airport, and the Dominican Republic with Tru by Hilton Punta Cana over the next few years.

“As Tru by Hilton continues to expand globally, we’re inspired by how strongly the brand resonates with travelers across cultures. That momentum is especially evident across the Caribbean and Latin America, where demand for our fresh, consistent, and spirited approach to hospitality continues to grow,” said Andrew Harp, brand leader, Tru by Hilton. “The debut of Tru by Hilton Distrito Palmerola in Honduras represents a noteworthy expansion of our global footprint and reinforces our commitment to delivering Tru Spirit — a fun, energetic hotel experience to more destinations across the region and to travelers around the world.”

Tru by Hilton Distrito Palmerola Now Open

Tru by Hilton Distrito Palmerola stands as the first internationally branded hotel in the city of Comayagua, introducing a fresh, modern hospitality option that distinguishes itself within the local market. The hotel delivers a thoughtfully curated guest experience anchored in comfort, convenience, and the brand’s signature spirited style.

“As travel demand grows and evolves across the region, we remain focused on bringing guests more choice, greater value, and the consistent quality they expect from our brands. This opening not only introduces a fresh and affordable lodging option to a key connectivity hub but also reinforces our commitment to supporting local tourism growth and creating meaningful opportunities for the communities we serve,” said Maxime Verstraete, vice president, brand management, Caribbean & Latin America, Hilton.

Designed with contemporary vibrancy at its core, the property features bright colors, open sightlines, and inviting common areas that inspire both productivity and relaxation. Tru’s activated lobby serves as a dynamic social hub, offering dedicated zones to work, play, dine, and lounge, creating opportunities for connection and flexibility throughout the day. Guests also enjoy a wide array of value driven amenities, including a complimentary hot breakfast, high-speed Wi-Fi a modern fitness center, an outdoor pool, convenient onsite parking, and shuttle service.

Guest rooms are smartly designed to maximize space and efficiency, pairing comfortable beds with oversized windows that welcome abundant natural light. Bright, spacious bathrooms and streamlined storage solutions enhance ease of stay, while intuitive in-room entertainment options provide seamless downtime. Food & beverage offerings are crafted with the modern traveler in mind. Guests can personalize their complimentary breakfast at the evolving toppings focused station, enjoy elevated 24/7 lobby coffee, and visit the hotel’s round-the-clock market featuring snacks, beverages, and quick meals tailored for guests on the go. The fitness center is equipped for everyday training needs, while the heated swimming pool supports wellness and leisure year-round. Flexible social spaces accommodate informal gatherings, networking, and small group activities, adding to the hotel’s community oriented‑ environment.

Aligned with Hilton’s Travel with Purpose strategy to drive positive impact and deliver lasting value across people, hotels and communities, the property integrates several features that contribute to a more sustainable stay for guests, including fresh air recirculation systems and a rooftop solar panel installation. The hotel’s solar panel installation is designed to generate approximately 250,000 kWh annually and avoids the release of more than 120 metric tons of CO₂ emissions per year, reducing the hotel’s operating costs while lowering its environmental impact and supporting a more comfortable stay. 

Tru by Hilton Distrito Palmerola is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 27 world-class brands.

For more information or to make reservations, please visit Tru by Hilton Distrito Palmerola.

The post Tru by Hilton Debuts in Honduras, Furthering Brand Growth Across the Caribbean and Latin America appeared first on Stories From Hilton.